The 10 most demanded digital marketing profiles or professions Business communication is changing and with it comes the need for new professionals specialized in digital marketing. If before the brands focused all their strategies on the offline, now these must be combined with the online to not lose opportunities. Articles in blogs and social networks are leaving aside traditional press releases, thus changing the functions of communication departments. This is why professional profiles are in the process of transformation, as well as, managers have seen the need to recycle for communication and marketing 2.0. That is why companies require professionals capable of carrying out the different tasks of the online environment and that they master the new techniques and, above all, that they are aware of any innovation that happens. On the Internet, it is essential to anticipate changes to stand out against other companies. INDEX OF CONTENTS The online professions with the highest demand 1 # Digital Manager The profile of the Digital Manager may be similar to that of the Project Manager, however, it manages everything…
industry standards for organizational network defense For every digital asset a company has there is someone who is looking for a way to exploit a weakness to gain access to it. Trade secrets, customer information and third-party partner databases are all targets in which cyber criminals and competitors are all constantly trying to find in order to gain a competitive edge or damage the financial and or public reputation of companies that do business on the internet. Direct harm is not always the motive but any network access that is not authorized should be considered malicious and with the intent to disrupt business operations or steal something that will hurt the organization. These threats are just as real coming from the outside as they are on the inside. Negligence from employees can sometimes be just as damaging as a direct attack from external threat actors and most times is the reason for the attack being successful. Social engineering is the most effective way hackers gain access to information and usually is the most difficult threat to fight against. Companies…
Analytical Essay of Lead Female Character of The Movie Hyenas. The film hyena shows a woman who is an adaptation of the movie the visit where a woman buys a whole village to revenge on a lover who betrayed her decades ago. The film hyenas is set in Africa, and it is a representation of the new political dimensions observed in the continent. It depicts the richest woman in the world, bringing western stuff to the African village where she was born as a way of bringing to an end tribal culture. The character LinguereRamatou is the woman in the movie who comes back to her village of birth 30 years after she disgracefully left(Lindo, 2010). At the time before she left, she was Dramaan’s lover. She emerges 30 years later, being the richest woman in the world. The town people welcome her happily, hoping she will end the poverty they experience. In the movie, Ramatou announces that she will donate one hundred thousand million to the village if witnesses came forward to testify that 30 years ago, Dramaan paid…
company’s culture The organization should strive to create a positive culture. This is vital since it contributes towards the improvement of the organization’s performance and productivity in the ever-changing environment set. Companies with positive organizational culture are usually rewarded with more satisfied customers, and they usually attract top talent staff. The attraction of top talent guarantees the organization’s continuous excellence in the competitive environment. Therefore the company’s culture is highly influenced by the organization’s principles and values, employee personalities, and the style of management embraced by the organization (Barchiesi & Bella, 2014). These factors are imperative since they determine whether the organization will succeed as going concern in the competitive environment. The core values that I will ingrain in the company culture; hence they include, commitment to sustainability. This core value emphasis on taking care of the ecosystem to prevent environmental degradations for future generations (Cho & Lim, 2018). Emphasizing sustainability will contribute towards the effective management of wastes, water, and energy conversation. Accountability and transparency; these core values are imperative since they ensure that the company operates in ethical…
AN EXAMINATION OF THE IMPACT OF LUXURY FASHION BRANDS ONLINE MARKETING ON CUSTOMER RELATIONSHIPS AND PURCHASE INTENTIONS CHAPTER ONE INTRODUCTION Background The power of luxury brands has always fascinated marketing practitioners and dominant researchers due to its implications on potential customers. The most practical definition of luxury brands postulates them as the chief goods with a low ratio of functional utility to the attached price and high situational efficiency to the price (Arora & Kishor, 2019, p.38). The consumers buying trends and intentions are influenced by a diverse combination of both internal and external precursors. Luxury brands have proved to be critical industry leaders with excellent and aesthetic values in the fashion industry and a distinct traditional management approach in business (Shen, Choi & Chow, 2017). The brands have also been recognized over time for their ability to struggle through adversity while creating a reliable combination of functional marketing mix approaches, the offering of quality differentiated products, and employing outstanding customer management strategies. However, the industry marked with diverse challenges in a bid to maintain its market proposition. The current…
Business Ethics and Stakeholder Management For your SLP this session you will be asked to review articles on business ethics from the Trident Online Library. You will review one or more articles each in Modules 1 through 4 dealing with different ethical concepts. In this SLP we will be reviewing articles that cover the concept of stakeholder management. Stakeholders are important to consider in significant business related decisions. This is because organizational decisions – especially substantial decisions involving significant resource allocations/re-allocations – tend to impact various stakeholder groups as you will be reminded in your reading. These stakeholders may have the power to impact the organization’s success. Assignment Instructions: In this assignment you will be asked to apply stakeholder management theory to the following scenario: A public corporation of 980 employees manufactures a popular brand of garments (mostly jeans) that are primarily made and sold in America nation-wide. It has a large contingent of employees in several small rural communities in the Eastern US and is the primary employer in all of those communities. Two of its 5 shops are…
Small Business Plan The purpose of this business plan assignment is to reflect on the concept you have acquired during this course. It is important to complete and submit a business plan for any existing business. The business plan is often the document that secures financing for a company and creates a framework for the organization. In this assignment you will create a business plan (5-7 pages) to include the following: Executive Summary: The executive summary is the first section of your business plan that is typically written last. It provides an overview of all of the other sections in the business plan. Company Desсrіption: The company desсrіption section of your business plan is typically the second section, coming after the executive summary. The company desсrіption outlines vital details about your company, such as name of your company, where you are located, how large the company is, what you do and what you hope to accomplish. Products or Services: The products or services section of your business plan should clearly describe what products and/or services you are selling with emphasis…
5 of the Most Important Stages in the Content Marketing Process Content marketing is a process and not an event. It is similar to the breathing process. Well, you can’t live by taking a very long breath. Instead, you require one breathe after another. In the same way, you cannot attract and keep customers coming with only one marketing action. You need to be consistent in your marketing strategy. But without a marketing plan, the success or failure of your business will depend on sheer luck. Would you want to risk all your effort going to waste? The guide below provides critical stages in content marketing. Market Research You should create your content with a buyer in mind. Your customers are likely to buy items they can identify with. Let your brand show that it understands its audience. However, understanding your audience goes beyond knowing their age, gender, or income. It requires you to identify the problems they face and aim at providing solutions. It calls for you to understand what they want. You can use an online survey to…
Business Case As the coding supervisor, you have a staff of 9 who are responsible for NACRS coding. This involves coding all ED and dialysis visits. Some patients are discharged home after treatment in the ED and these charts are scanned. For patients who visit the ED and are admitted, the records have to be located before they can be coded since they are in paper format. All ED visits and dialysis charts for a certain month have to be coded and the data submitted to CIHI with a 45-day turnaround time. For example, if the team was coding charts for the month of June, everything has to be completed by August 15, (45 days after the end of the month of June). Some coding is outsourced to an independent coding company each month since the team cannot complete the coding of all the ED and dialysis charts on a monthly basis. Coders sign up to code one day of ED visits. This means that the individual coder will code all visits for that day for patients…
Business law case study Specifically, the following critical elements must be addressed: A. Analyze the elements of this case to determine whether a valid contract exists between Sam and the chain store. Support your response by identifying the elements of a valid contract in your analysis. B. Assume there is not a valid contract between Sam and the chain store. Analyze the elements of a quasi-contract and a promissory estoppel to determine whether the chain store would prevail on a claim of either. Why or why not? Include support for your analysis. C. Identify the rights and obligations of both the landlord and tenant under a standard residential lease agreement. D. Based upon those rights and obligations, does Sam’s landlord have grounds to evict? Why or why not? E. Further, what defenses might Sam raise to an eviction action? Support your response. Specifically, the following critical elements must be addressed: A. Analyze the elements of this case to determine whether a valid contract exists between Sam and the chain store. Support your response by identifying the elements of a valid…