Marketing Audit of Airbnb Type of Organization Airbnb Inc. is an online marketplace which arranges and offers lodging and majorly homestays and tourism experiences. Airbnb company does not own any real estate or, and it does not host events, however. It acts as brokers where they receive commissions from every booking. Airbnb gets a 3% commission for any booking from hosts and 6-12% from guests. It is based in San Francisco in California, United States. Additionally, Airbnb was conceived after its founder introduced air mattresses in the living rooms, which turned them into apartments with bed and breakfast. Its main aim was to offset the high cost of rent incurred in San Francisco. Its brand name, Airbnb, is a short form of its original name of AIrBedandBreakfast.com. It was founded in August 2008 by Brian Chesky, Joe, and Nathan. Airbnb is a privately owned company that is a lodging industry. The founder was traveling in 2007 to a conference, but he was unable to pay for their housing, so they chose to rent their apartments they could pay for their…
The Coronavirus pandemic and its impact on businesses The coronavirus, known as covid-19, started in China in November 2019. It is an infectious disease that causes fever, breathing difficulties, tiredness, and dry cough (WHO, 2020). The virus is spread easily through droplets of saliva when one coughs or sneezes. Covid-19 has caused a scare in the whole world due to the high risk of spreading the virus. The disease has caused fatalities of more than 10,000 people with Italy, recording more than 5,000 deaths (Newey, & Gulland, 2020). China has recorded more than 3,000 deaths, while Iran and Spain have also been greatly affected. Older people and individuals who have diabetes, cardiovascular disease and other respiratory illnesses face a higher risk of being infected with this virus (WHO, 2020). There is no known treatment or vaccines to cure infected patients. Due to the high risk of spreading the virus, most countries have resulted in initiating lockdowns to protect their citizens. Consequently, this has negatively impacted the global business activities, and companies are recording significant losses. Coronavirus is leading to the…
Inadequate Healthcare Workforce in the Rural parts of the United States Problem The issue of the insufficient healthcare workforce in the rural parts of the United States is of significant importance to the country. It has the capacity for advocacy through legislation. People in rural areas have the right to access quality health care. However, maintaining the right mix of health personnel in those areas is one of the significant challenges facing the healthcare system (Douthit et al., 2015). Healthcare organizations experience substantial difficulties in their bid to keep the required number of health professionals to meet the significantly high demand for healthcare services in those areas. The many health problems in the rural areas can best be solved through legislative actions to deal with the issues that discourage the retention of healthcare personnel in various healthcare organizations (Douthit et al., 2015). Patients can get the best care if they are served by people with the right education and training and who have the proper licensure. Also, the best personnel for rural areas should be culturally competent in addition to…
‘The Corporation” by Joel Bakan Analysis ‘The Corporation” by Joel Bakan Analysis ‘The Corporation” by Joel Bakan Analysis documentary begins with unusual details, which comes from the 14th Amendment. Companies are seen as persons under constitutional law. The filmmaker, Mark Achbar, intends to assess the kind of a person than a corporation would be. The film depicts evidence from political campaigners such as Noam Chomsky and Michael Moore, a filmmaker. The movie intended to reveal IBM’s Nazi tries and how huge corporations exploit human privileges. The film features Robert Hare, a consultant who aids the FBI to profile suspects, and his diagnosis is that all corporations suffer from a personality disorder, and it can be categorized to be psychopathic. The reason is that they pursue their interests without considering the rights and values of other people and mainly the employees. The corporations, according to him, are immoral, and they undertake actions that are only beneficial to them. The film is based on the 14th Amendment of the Constitution that advocated for equal rights among the former slaves. The ruling…
Business Plan and Implementation Strategy Abstract Tesla is an American international company that produces residential solar panels and a Lithium-ion battery that purposely used for energy storage. The company is based in Palo alto America. T Marc Tarpenning and Martin Eberhard were the founders of Tesla in 2003. The name Tesla is an attribution of the inventor Elon Musk who was the founder and the most significant contributor during Tesla formation (Carlson, 2015). Social media has developed and become a major marketing platform for companies. Companies have enhanced their communication through social media platforms. This is attributed to the limited number of advantages social media have is marketing. With the increasing innovation, companies are enhancing their marketing on social media platforms in a bid to increase their market space. This paper will discuss the major advantage of social media marketing, the disadvantages and possible solution to the challenges. Table of Contents Introduction. 4 Challenges of social media as advertisement platforms. 4 Unique Content Creation. 4 Intense Competition from…
The beauty industry The beauty industry is overflowing with ambiguity. It talks about evolving and showing the façade of inclusivity, but the extent to which this is taking place is wanting. The so-called standards of beauty are damaging to the women of colour with the industry falling short of diversity recognition and also in the varieties and products that the companies offer. However, this does not necessarily mean that change is inexistent; development in the beauty industry has been relatively tremendous. Media representation of the woman of colour has gone up, and there is a selection of profound faces in the industry that do not belong to the women of colour. However, is this due to a genuine morality and equality shift, recognition of the marginalization of this demographic or more cynically, an indication of the persistent novelty and entertainment of it-objectification and eroticization of the coloured body? A blind eye remains turned towards our multiracial society, inevitably creating isolation of the minority, which here, is the non-white woman. Idealized stereotypes that are portrayed in the media do not…
SAUDI TELECOM COMPANY Introduction Saudi Telecom Company (STC) was founded in 1998 as a telecommunication corporation in Riyadh, Saudi Arabia. It mainly offers several services like internet services, computer nets, and landline cell phone.STC has, for an extended period, enjoyed monopoly in the telecommunication industry in both the Middle East and North Africa. However, the provision of a license to Etihad Etisalat made STC lose its dominance. According to Alharbi (2019), STC offers primary services such as card Telephones, video streaming, and leased transmission cables. Besides, the company has a total profit amounting to $13.8 billion, with approximately 17,000 workers. The company’s prosperity in diversifying business through strategic execution has seen it grow its fiscal muscles and revenues. SWOT Analysis of STC Strengths STC has several strengths in its operation in the Middle East market. One of the muscles is that STC has created a secure brand value in the Arab marketplace. According to Kadasah (2017), in 2015, STC ranked position 250 in BFG out of the overall 500 positions. Therefore, this added value to the company as the best…
Agile Performance Management Performance management denotes a set of processes that are essential in managing human resources to meet the organization’s goals. With many changes occurring in this area, it is essential to explore how agile performance management differs from traditional methods of management. Agile performance management follows collaborative, speedier, and continuous feedback that is gradually replacing the traditional model of performance management. Agile differs from traditional performance management because it works towards the development of employees. It does this by growing employee’s skills, attitude, and giving them the ability to innovate (Human, n.d., p. 6). Another striking difference is that traditional practices focus on fixed goals, but agile considers the changes that occur within the work environment. One compelling reason for a business to adopt the agile approach to performance management is that it incorporates stability and dynamics. It is both people-centered and embraces increased learning powered by technological tools (How to, 2018). Agile performance management also allows for faster reconfigurations of processes, people, and adaptability. Traditional performance management does not sync with modern businesses and employees because it…
International entrepreneurship The global business environment is highly competitive. I understand that to establish a vitamin-infused drink successfully, I have to plan strategically. One way of planning is to ensure that I come up with a perfect business plan to accomplish my objective. Among the things that I will include in the plan are financial forecasting, marketing strategy, and industry overview. Financial planning will help to capture the interest of investors (Hisrich, 2015). This will also help me to determine the financial projections in the industry, including profitability. With financial projections, I will also be able to assess additional assets I may need to propel success. The marketing strategy will be vital as it will outline target consumers (Hisrich, 2015). This will also help me to understand possible ways of making my product the best in the market. The industry overview will help me to comprehend the size and growth rate of the current market. It will also help to establish the specific reasons for believing that there is an opportunity in the industry. I also need to understand why…
Project Information and Communication Management, MSPM1-GC 2010.200 Take-Home Mid-Term Exam (please be concise in your responses): 1. The communication plan contains criteria/inputs that answer the ‘What’ and the ‘How’. Please explain the differences between the ‘What’ and the ‘How’ and give 2 examples of each. (12 points) ‘What’ refers to the information supposed to be communicated through the plan. The primary objective of the plan is to give the relevant stakeholders some piece of information. Without the information, then the communication plan will be worthless (Florkey et al. 2007). An example is passing around information on the methods of limiting the spread of covid-19, which is a world pandemic. The ‘how’ refers to the method of information dissemination. The channels supposed to get used in passing across the information are an essential aspect of the communication plan because. The ‘how’ also answers the means of soliciting feedback from the intended audience. An example of the ‘how’ is through the creation of short videos for people and adverts. Feedback will be through watching the reported cases daily from the…