Aligning Employees With Company’s Mission and Vision Most employees commit themselves to work towards the success of any organization. Their positive intentions need to be appropriately aligned with the organization’s mission and core values to actualize their dream. Failure to align their objectives with the company’s values creates a lot of disharmony for the growth of the business. While different organizations approach this problem with different styles, four conventional methods focus on ensuring employees are fully engaged and work towards attaining the organization’s objectives. By aligning the organizational mission statement with the employees’ goals, the management wins the employees’ confidence by knowing they are working towards a common purpose. Employees can easily make decisions as they are guided by a common objective, while junior managers can easily interpret the decisions made by their seniors. This essay discusses the different ways of aligning employees’ goals with the organization’s mission and vision statement, as well as the different styles of gaining employee support. Aligning Employees With Company’s Mission and Vision Allocate Adequate Time A company mission statement clearly defines its purpose. Organizations…
social media marketing strategies Many popular brands and lines of products today are using social media as a marketing strategy. Companies have realized the potential of social media, and this explains the huge shift from traditional forms of advertising and channels such as TV and radio. The use of social media has become a marketing strategy that is very popular due to the realization of the wide reach that it possesses compared to other marketing strategies. In this essay, I selected a product or line of products from a given company and investigated the social media marketing strategies that have been adopted by the company in the marketplace. Body of Essay The product or brand that I selected for this essay is the airline service that is provided by JetBlue Airways Corporation. JetBlue was founded in 1998 and is considered to be the 7th largest airline in the country based on the number of passengers carried (Jones, 2019). Being a market leader in the airline industry has been an aspiration for JetBlue by offering impeccable services to clients in the…
Digital Marketing Channel Mix Introduction Digital marketing has become a game-changer for most businesses. This is because it has boosted the speed with which the enterprises make people aware of their existence and operations. There are various types of channels that can be used in digital marketing. Sometimes, companies opt to use multiple types of channels simultaneously, and that’s where Digital Marketing Mix comes in. The digital marketing channel mix can, therefore, be described as the incorporation of various types of marketing channels to fit a business’ needs. This paper intends to give my conceptual comprehension of the value of integrated marketing and the multichannel experience. Description of Digital Marketing Channels and their impact on Customer Attraction The various types of channels covered in this module are; social media marketing, search marketing, display advertising, and mobile marketing. Social media marketing refers to a kind of marketing that seeks to develop website traffic or attract customers through social networking platforms such as Facebook and Twitter (Järvinen, 2012). Search marketing is a marketing tactic that attracts potential customers through search engines (both…
various key differences amid a partnership and a corporation Whenever starting a business, among the critical decisions one may encounter is what type of business should he/she register. Indeed, the kind of business one decides on to affect one’s taxes, liability as well as how the firm is managed. Examining the various key differences amid a partnership and a corporation can assist one in deciding the best choice for his/her business. Primarily, partnerships and corporations differ within their structures, where corporations are more multifaceted and including more individuals during the decision making process. Particularly, a corporation remains an independent lawful entity held by shareholders, and these shareholders decide on the way to run plus who manages the corporation (Kunz). Conversely, a partnership is identified as a business within which more than one individuals share ownership. Generally, partnerships have their entire management duties, liability, expenses, as well as dividends shared among the owners. Within, limited partnerships, common partners share possession responsibilities while limited partners function only as investors. Secondly, for-profit corporations usually are more costly and complicated to start up compared…
Bolt company Bolt, which was formally known as Taxify, is a transport company that offers services such as micro-mobility, ride-hailing, and food delivery with its main headquarters in Estonia. Currently, the company operates in over 35 countries (over 150 cities) across North America, North Africa, Europe, West Asia, Australia, and Africa. From this, it is clear that the company is an international company with approximately one million employees or drivers and over 30 million customers across the globe. The company was founded in 2013 by a 19-year-old boy Markus Villig. His parents played a bigger role in financing support and marketing the company. The parents contribute five thousand euros as capital and helped their son Markus Villig in marketing. They used their extra time after work to provide customer support. Markus Villig decided to seek help from a developer who later launched the business, then known as mTakso. Report From the time the business was launched, it distributed its branches to several countries. Currently, the company is aiming at gearing up the next stage of growth. The company changed the…
Black Unemployment The subject of black unemployment continues to be a critical concern, as both Blacks and Hispanics ‘ unemployment levels far surpass those seen in the general population. For example, African American employees had a higher unemployment rate nationwide in the second quarter of 2019, at 6.3%, Hispanic were at 4.8%, Asians at 3.0%, and whites at 2.8% (Wanberg, 2021). A variety of causes for this discrepancy exist. In the job market, African Americans have historically been more vulnerable. They face consistently higher unemployment rates and operate in weaker positions, with lower wages and fewer opportunities than whites. Also, they tend to work in places that are less secure than White employees do. For instance, African American employees frequently see their unemployment levels rise faster than white employees when the economy soars, and their unemployment levels often take much longer to fall when the economy is improving than is the trend for whites. This trend is often characterized as “last hired, first fired.” Additionally, unemployed African-American workers take ages to get and secure a new job than do white employees…
Social media business report Question 1 People should deliver bad news in s systematic manner. The mode in which a person conveys bad news profoundly impacts the recipient. The method of delivery, however, depends on the nature of the news. Negative news ranges from breakups, losing jobs, finding out about chronic or terminal illness and even death of a close person. I will use a scenario of informing a person that they are terminally ill. In such a situation, the reporter should determine what the patient knows and find out if the patient wants to find anything else out. (Munjal, 2017). If the person agrees to receive information, the reporter should then pass the information in an empathic manner and allow room for reaction. When receiving negative messages, I would like the reporter to warn me before passing the information. In addition, the reporter should also give me room to decide whether I am ready to listen or not. Finally, amidst the delivery, the reporter should stop if I request this of them. Question 2 Social media is the most…
Situational Marketing Analysis Report of the Coca-Cola Company Executive Summary The Coca-Cola Company is a beverage company that is world-renowned. Almost 2 billion products are consumed every day. Analysis of strengths; weaknesses, opportunities, and threats (SWOT) of the CompanyCompany, assessing its external environment are well developed to ascertain its competitiveness in the US market. Using Porter’s Five Forces, we will determine additional external environment qualities are pairing it with the functional approach to conduct an internal analysis of The Coca-Cola Company as well. Upon completion of our overall review, an argument will be made to discuss whether the CompanyCompany has any sustainable competitive advantages. Coca-Cola is a company that is known internationally, being sold in over 200 nations. This analysis will detail how they have reached success and how they can stay at the pinnacle of their market. Introduction Worldwide advertising is “promoting on an overall scale accommodating or exploiting worldwide operational contrasts, similitudes and openings so as to meet worldwide objectives”. Global advertising is additionally a field of study as a rule business the executives that intend to showcase…
Advantages of Marketing in Business The profitability of businesses depends on their ability to meet the main objectives. The main objective of many businesses is to get as many consumers as possible in the market to increase the number of sales and ratings for the company. The managers hence go through a lot of strategic plans to gain this advantage, including marketing. Marketing refers to the process whereby a business undertakes many activities to promote the buying or selling of their products or services. This process takes place through advertisements, selling and delivering the product or services to the destinations that they are required successfully. This process hence facilitates the main objective of the business buy the means of creating awareness and influencing the customer’s decision on buying the products and services on sale. Companies like Apple, Colgate, and Boeing are able to operate globally due to this process. The ways through which marketing function benefits the organization are discussed extensively in this paper. The creativity that is emulated in the entire marketing procedure is crucial in the determination…
Status Labs: How to Choose the Best Online Reputation Management Company Online reputation management (ORM) is developing long term strategies that shape your image on the space. It involves several processes that influence and control how people think about you or your brand. It facilitates people’s opinions about your products or services. Usually, customers make buying decisions based on other peoples’ opinions. Therefore, building your reputation is crucial for the success of your brand. For that matter, using proper reputation management strategies can help mitigate the impact of negative reviews. To achieve the best results, you can consider hiring a professional reputation company to help shape your image online. However, not all ORM firms can be trusted. Here is how to choose a perfect ORM. Establish Your Brand Needs Most of ORM companies offer almost similar reputation services. Figuring out your goals can enable you to get the best reputation firm. Ensure you set clear specific objectives. You may be interested in improving your SEO ranking, manage your online reviews, or even bury negative comments across your social media accounts.…