Marketing mix Marketing mix differ in offering goods and services to the client. The 4Ps include the price, product, place and promotion. Examining each of the elements is essential to ake the company competitive. Below is analyzation on how marketing mix differs when offering product or services to the customers. Product Product nowadays can be a form of services or goods made to satisfy customer needs. The main consideration is ensuring the product produced is essential and is about market demand. Products are provided to consumers based on various requirements. Therefore, a product can be given information about service or right depending on the consumer needs in the target marketplace. It’s good for the product to be offered in a way that the main target is left satisfied with what is being provided to them. Price It’s good to assess products and services costs to match with market realities. Companies should be conscious of prices and their impacts on consumers. Some of the industries will value prices while when products or service are of low prices, most people tend to…
Marketing Strategy 4th P – Promotion Evidence Advertising Personal Selling Sales Promotion Public relations Digital Marketing Justification Uber Eats used the public relations marketing strategy to roll out the “Tonight I’ll be Eating” campaign back in 2017 (Bennett 2019). By featuring Australian and global personalities, the campaign was aimed at normalizing home delivery by encouraging customers to place their orders at home and leave Uber Eats with the hustle of delivering the order. The advertising and sales promotion strategies were effective at helping restaurant owners to advertise their food offerings to customers in the app. As more restaurants use the company’s services, Uber Eats records an increase in revenue. The personal selling advert was effective at promoting the food delivery services offered by the company, as the individual is depicted enjoying her food at the place of work. Finally, the Dish Society social media strategy was effective at boosting sales, as it required customers to use the code to order food for free. The $10 off deal was aimed at encouraging bulk purchases as customers would rush to take…
Mastering Media Relations Even though many years and decades have elapsed, media relation skills currently are not so different, a fact that should be the foundation of PR pros. Today’s digital-focused news consumption cycle plays a significant role in casting aside traditional media outlets. Regardless of the information or data that the PR pros might have concerning the news consumption amongst the Americans, the fact still remains that most individuals in the US always receive most of the news that is produced and reported originally by traditional publications. Despite the fact that it is fundamental to focus on maximizing social media, the old media should not be done with or forgotten b today’s PR pros because they still play a critical part in the success of modern journalism. Social media plays a lot of roles in the communication sector as it assists in filling the blank between the 2016 consumer and the traditional news outlets. according to a stud done by The Pew Research Center’s state of the news media, it suggests that many people across the world are…
Impact of culture on marketing strategies in Dell Corporation Learning is an accurate depiction of people’s authentic way of life as well as their specific attributes. Culture includes the way people speak, values, style, norms, dressing style, attitude, and beliefs. Many aspects affect marketing strategies such as competition, target market; however, culture plays a crucial role in consumer preferences. For Dell to be able to market its product successfully, then it has to consider the various cultural practices from different regions and respect them. Marketing strategies have a relation to product planning and promotion to cope with quality and competition in the market (Goi, 2009). The marketing strategies include the 4ps- product, place, promotion, and price. Consumers are attracted to a product that fits in their traditions, norms, attitudes, values, and other cultural requirements. This paper will precisely discuss the role of religion and cultural variability in marketing strategies used by Dell Corporation. The first cultural aspect which Dell has to deal with in marketing its products is religion. The main religions known in the globe include Christianity, Islam, Buddhism,…
analysis of entrepreneurship Introduction Entrepreneurship is a significant initiative of creating a brand new business s venture to generate a profit. Entrepreneurship is a step when people start implementing the business plan into reality. For example- bringing a new product, new service, and new life-changing opportunities in the market. Qualities required for entrepreneurship are- courage, decision-making ability, risk-taking capability, man-management skill, ability to understand the demand of customers, and reasonable skill of consumer behavior. The entire study will depict the importance of studying entrepreneurship, along with four research aims and two research questions. An analysis of entrepreneurship will clarify essential factors that should be considered while starting a business. Significance of the study The study about entrepreneurship is significant because it helps to explore various aspects of starting a business. It is essential to take a rational approach to explore multiple sides of ways of understanding the target market, customers, employees, and management. Entrepreneurship is an excellent opportunity to learn about all these. Apart from that, an analysis of entrepreneurship addresses the necessities of bringing new products and services to…
Defending the Business Case: The Elevator Speech An elevator speech is a brief yet (hopefully) persuasive description that is designed to spark interest in a proposed project, idea, or product. It is called an “elevator speech” because it is designed to last about as long as a typical ride in an elevator. This week, you examine how nurses and nurse leaders can use an elevator speech to defend or strengthen the business case for a proposed healthcare product or service. You will examine strategies for making this speech interesting and memorable while remaining informative enough to sell your audience on the idea of your product’s or service’s uniqueness. Learning Objectives: Develop an elevator speech to communicate significant considerations of healthcare products and service solutions to stakeholders Assess financial and economic principles related to healthcare products and service solutions for stakeholder decision making Learning Resources Required Readings (click to expand/reduce) Note: To access this week’s library resources, please click on the link to the Course Readings List found in your Syllabus.[unique_solution] Penner, S. J. (2016). Economics and financial management for nurses…
Brand Marketing 1. Introduction This client-specific report was explicitly made for a group of individuals in New Zealand from Farmers Trading Company that was established in 1909. As one of the most successful department store chains, the company has undergone reduced profit margins as a result of the increasing level of competition. In order to improve the company’s profitability, image, and shopping experience, the managers requested to understand more about branding and brands. In order to provide David Norman and Anne with reasons why brands are essential to individual consumers, the report will explain various challenges and opportunities in branding with regard to the diversity of New Zealand’s population. The report will provide the most effective recommendations for enhancing marketing strategy for introducing and maintaining brands in all the company’s stores worldwide. Brand marketing is an essential strategy that provides an edge in competitive markets. Branding is a promise to customers that informs them what they should expect from your products and services while differentiating an offering from that of the competitors. According to Tsai (2011), brand marketing enables…
reasons why you should outsource you social medial (facebook posting) to this firm Are you a dentist? Who is managing your facebook account? As you concentrate on attending to your patients, you need someone or a firm to be responsible and in charge of your social media account like facebook. It very likely that in your time of study in college you were taught how to practice dentistry with little if any, learning on how you can market your denstist services to your patients using social media. This is one of the major reasons why you need to outsource you social media especially facebook posting to a competent and professional firm like ours. Here below are four major reasons why you should outsource you social medial (facebook posting) to this firm. In todays world, with the change that has been brought by technology, many people are now visiting the internet to get the information they need. One of most popular source they visit is facebook. Many people consider facebook to be a reliable source especially when one wants to see…
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Nurses and the Use of Social Media in Work Place Introduction Modern technologies, particularly social media, have become an unavoidable part of daily lives. Social media has provided the public with applications with fast and remote features that have changed the dimensions of sharing and accessing information. The platforms serve as an essential link that connects people from all races’ tribes and beliefs. It ensures that people stay connected, and their jobs are performed efficiently. The powerful connections could hardly be imagined 20 years ago. Interestingly, the nursing profession has also adopted these technological tools to improve career objectives and workplace performance. Health experts also use the same media to present their personal and professional issues. Nevertheless, the use of the technologies must be regulated to protect and serve the needs of the patient and the practitioner, just like in the old days. Furthermore, Patient confidentiality is essential to the law and protects the privacy of patients and makes sure that the guidelines that separate professional life and personal life are guided. In the context of the provided scenario, this…