Presentation of Forms of Bias in Media Introduction Presentation of forms of bias in the media can be subtle and often derived through perceptions held by authors of the media. Numerous studies have examined the existence and impact of various forms of bias in society. Such forms of bias include discrimination against race, gender, sexual orientation, religion, age, or even physical able-ness. However, in carrying out studies that center of social bias, these authors bring froth ideas and perceptions that further propagate bias in society. According to Black and Stone (2005), the notion of social privilege stems from the unmerited inclusion of certain personal qualities as norms by a dominant group in society. However, the authors argue that the action of observing the element of social dominance with detachment is what results in oppression. According to Prilleltensky (2008b), the well-being of migrants, or the minority in any social setting, is value dependent on social justices and access to resources availed by society. Therefore, the existence of a migrant or minority group in society gives a new responsibility to the dominant…
The Brewdog Company The Brewdog Company has grown from a micro-brewery to a craft beer giant, and its success is primarily attributed to its branding strategy. Branding is significant in the beer industry, which is highly fragmented but still dominated by the large multinational breweries that have over time developed due to acquisitions or mergers. With the emergence of new firms in the industry, change occurs as the beer companies such as Brewdog try to remain relevant. Also, branding is what the companies in the bear sector use to differentiate them and retain and attract customers. For instance, Brewdog is a craft brewery developed in a small garage in a small town in Scotland in 2007 by two young friends known as James Watt and Martin Dickie. Years later, what used to be a micro-brewery is valued at over two billion dollars and is a global firm with production plants in areas such as the United States, the United Kingdom, and Germany. The secret of Brewdog’s success is, without a doubt right products and, more importantly, its branding strategy. In…
Jaaxy Review What is the effortless way to get people to read your posts? If your goal is for your blog or website to appear on the first page of Google, Yahoo or Bing searches, then the keyword will be the determinant. Is there a way to always know what people are searching for in Bing or Google? Yes, Jaaxy Keyword Tool! Are you conversant with Jaaxy? Maybe, maybe not! If you are here, it means you have heard about it, and you are looking for more information and answers to your questions. Knowledge is power! Our goal is to empower you with everything Jaaxy and answer all your questions. If you are looking for an honest review on Jaaxy, then you are at the right place. We have prepared an unbiased, open and honest Jaaxy review. As a warning, this review is loaded with tons of keyword searches that will explode your keyword research skills and teach you how to rank your site and get free traffic to your website. We are sure you will…
Effects of Cybercrime on Social Media Cybercrime is an unlawful act originating from the use of a computer or network. In today’s world of rapid evolution technology, the internet has become part of daily life for many people. Social media has changed and improve the livelihood of society; for example, socially, and economically. Also, it has improved people’s social interaction and sharing of ideas. It makes it possible to connect and interact with friends, family, and other people wherever they are. However, the increasing number of users on social media platforms has raised an alert on security and privacy. The privacy of users’ is affected due to the emergence of cyber-criminal treating their safety. There are many crimes committed by offenders online. The most common type of cybercrime committed by offenders is fraud. It is a criminal offense where offenders deceive individuals on social media by accessing essential data. They achieved this by destroying, suppressing, or changing individual data for their unfair gain. Therefore, social media users’ data is insecure due to these unlawful activities and misleading information alter by…
Effects of Cyber Crime on the Social Media In the current world, technology use has become an essential part of life since it connects information and people from all works of life all over the globe. Cyber Crime outlined as the crime which uses the computer as a tool to perform or commit a crime or offense. On the other hand, social media is an electronic exchange of data such as Facebook, Twitter, Instagram, or even WhatsApp. For cybercrime to happen, a network and a computer must be available. According to the ICT report of 2017, it noted that there had been an 80% rise in cybercrime. Every year between the years 2013 and 2017. Therefore, this research study attempts to discuss the common cybercrimes and its impact on social media. Research indicates that cybercrime has increased so much in the world due to fast changes in technology. However, most governments, intelligence units, and organizations have started to respond to finding causes of increased cybercrime and ways to prevent its roots. The government of Kenya signed into law…
Implementation of a digital marketing scheme Being a popular park, zoo, and resort, which is old in the market, lightning fast should be making good profits and not loses. There could be several reasons that can result in a decline in sales and a drop in profit-making for any business, including lightning fast. For instance, lightning fast may be facing challenges from its way of handling customers or the provision of similar services for a long time, which could have resulted in boredom for the customers. Also, lightning fast could have been at a bad state that needed renovation, yet nobody has handled it, or maybe the resort is too small, and customers started shifting due to that. Reasons for a fall in profitability and sales could be due to such purposes. However, there is always a solution to such problems. This paper outlines two efficient projects that lightning fast can use to retain its customers as well as increase the sales rate of the business. Implementation of a digital marketing scheme Lightning fast is a big business premise, handling…
Bosch’s Marketing Messaging, Taglines, Channels, and Commercials Column G, rows 3 – 6 of the attached spreadsheet have been filled out with information on the competitiveness of Bosch Indego’s lawnmower products. The details include the messaging, tagline, marketing channels, and links to commercials Bosch uses to market its products in Germany, Sweden, France, and the U.S. Below are briefs of the full details presented in the attached spreadsheet. Bosch’s Marketing Messaging, Taglines, Channels, and Commercials Bosch promotes its lawnmower products as beingintelligent, efficient, and equipped with “LogiCut navigation, targeted mowing, and intelligent storage” to simplify the mowing experience. Bosch’s general tagline for all websites’ garden products reads, “Perfect technology for your home and garden.” In Germany, France, and Sweden, the prevalent tagline mentions the lawn mowers, i.e., “The Bosch robotic lawn mowe“ Research findings indicate that Bosch markets its robotic lawn mowers through digital — social media channels, email marketing, Bosch blog, and influencer marketing. The company also uses print ads in consumer magazines as well as trade magazines. It also runs commercials on TV. Examples of marketing campaigns…
Corporate Social Responsibility in the Hospitality Industry Corporate Social Responsibility Corporate Social Responsibility (CSR) is a serious issue that mainly affects organizations. CSR makes a company socially accountable for its business processes. Companies often have to look at the economic, environmental, and social impact they have on the community. CSR affects different types of companies in all the industries because it is something that significantly affects the community. An example of CSR is a company changing its packaging to adopt a more environmentally friendly packaging of their product. Another example is designing vehicles with fewer emissions. Vehicle emissions often pollute the environment, and if an automotive company can find a way to develop cars with less emission, then they would have improved on their CSR. Also, when an organization awards scholarships to the needy but bright students seeking an education, then it shows that the organization has a social impact. Lastly, if an organization implements a program where it visits needy communities and teaches women skills such as weaving which they can use as a source of income, then the…
The Evolving Visage of Customer Service with AI and ML Introduction Today, I can hardly find a good online store that does not put forward at least one form of high-tech #customer support. Customer service #virtual assistants can answer simple queries like informing me about the status of my order, helping me look for a particular product based on the filters I put in, and so on. This greatly enhances our online shopping experience due to instant responses, personalized product displays and also through reminders and notifications about great deals. But do you know how this whole superior customer service experience is brought forward? It is with the help of AI-powered ML. Difference between AI and ML The terms #Artificial Intelligence and #Machine Learning are often used interchangeably by tech companies, but there are differences between the two. I am trying to give you a clearer perspective of the two terms so that you can better understand the #difference between AI and ML. I found the aptest description of Machine Learning to have been given by Tom M.…
marketing ˈmärkədiNG unaware of the presence of Marketing in my life As a kid, I never knew what marketing was. I used to watch TV commercials and thought them as one of the media of entertainment only. However, that grabbed my attention to such a great extent as to enforcing me to ask from my father the reason behind broadcasting such lengthy advertisements in between the cartoon shows. And the information provided my father about advertising as a planned activity to call people’s attention to sell the product, established my first foot in the learning process about the field of marketing. Indeed, before that crucial moment, I was unaware of the presence of Marketing in my life. With the gradual passage of time, it came to my realization that in today’s world, we people are surrounded by marketing and it is omnipresent. As a communication channel to inform the people about new products, building the reputation of companies and brands as well as generating needs & maintaining the relevance of the products in our life, marketing in one or…