different approaches that Microsoft Corporation uses Table of Contents Abstract 2 Background and Industry. 2 Brief History. 3 Mission Statement 3 Vision Statement 4 Long- and Short-Term Goals. 4 Major Issues or Problems of Organization. 4 External Environment Analysis. 5 Five Forces Model 5 Internal Environment 6 SWOT analysis. 6 Strengths. 6 Weaknesses. 7 Opportunities. 7 Threats. 7 Strategy Analysis. 8 Strategic Alternatives. 9 Implementation plan. 10 Conclusion. 10 References. 11 Abstract Microsoft Corporation is the global leader in software and hardware technology development. The organization has managed to be at the top of the technology as a result of the various strategies that it has put operation. As a result of the application of the most successful strategy in marketing and another element of activities, the organization has managed to become the global leader in technology. This paper examines the different approaches that the organization uses. Background and Industry Microsoft Corporation is the leading global developer of personal computer software and applications. The company which also published books and multimedia title do produce its online…
Social media/networking as a form of recruitment method Social media has nowadays been used widely as a tool for recruitment. It is considered as one of the preferred options for recruitment by most of the organizations. Websites such as LinkedIn and Twitter have a network of professionals across the world. Advantages With social media, organizations can recruit a highly qualified and talented workforce. This is because today, the majority of people are on social media, which means that they are tech-savvy. This is an essential requirement for a job in the market. Such candidates are likely to know emerging trends as well. Using social media for recruitment is a cost-effective method as social platforms are free of cost for advertising required jobs. So, job visibility, as well as candidate visibility, becomes easier. Also, it also a platform to raise brand awareness. Disadvantages: Social media might involve a lot of fraud or scam in which candidates can land. These may extract personal information from people and make fake promises to recruit them. The hackers also perform identity and data theft. Social…
marketing through newsletters at GoLearn When doing marketing, you should see your clickable ad as the first step in your customer’s buying journey. Besides, you should also make sure to build your newsletter recipient list so that over time you will own your marketing channel for your customers. You can learn more about marketing through newsletters at GoLearn. Top 3 Channels Social Media Marketing The social media is an essential channel for advertisement, but companies are still hesitant to advertise through them. Always, there may be no reason for it: Research from Envision shows that marketing on social media – and especially Facebook – is more effective than other digital advertising firms. Facebook, Twitter, Google+, LinkedIn, and all kinds of other social media are in fashion, and all companies must have at least a Facebook page, a Twitter profile, blogs, and a YouTube channel. Not infrequently, a company’s efforts in the area stop when the Company creates a profile, page, blog, or channels, which is not just a Danish phenomenon. In late 2011, the research house Forrester Research concluded in…
impacts of branding on the competitiveness in the vehicle industry Introduction In this final report, it analytically takes a look at the impacts of branding on the competitiveness in the vehicle industry. This research is conducted on the Maruti Suzuki India Limited (MSIL). This research study covers various features. These aspects are as follows; literature review, data analysis, research design, and problem statement. However, it also contains essential elements like ethical issues and standards to ensure the objective of the research study is met. Various variables, such as confounder variables, are also highlighted to confirm the precision of the findings of these research studies. This report study also contains data analysis; this information is gathered by using graphs and tables. It will help to ensure that the accumulated data makes sense. The thesis of this research study is that branding affects the competition of MSIL. However, MSIL needs to make sure that its operations are the best in the market of the automobile. Business Problem In the business world, competitiveness is healthy since it helps organizations to manufacture and to…
Business Analysis:Chevron Corporation Company overview Chevron Corporation is one of the most successful international energy corporations in the United States whose headquarter is in California. The corporation’s business scope includes oil, natural gas, hydrocarbon exploration, and power generation. The upstream operations of the company primarily consist of the exploration, development, and production of crude oil and natural gas. It also includes processing, liquefaction, transportation, and regasification of liquefied natural gas. There is also transportation of crude oil by major international oil export pipelines; storage, and marketing of natural gas; and a gas-to-liquids plant (1). Downstream operations consist primarily of refining of crude oil into petroleum products; marketing of crude oil and refined products; transporting crude oil and refined products by pipeline, marine vessel, motor equipment, and rail car; and manufacturing and marketing of commodity petrochemicals, plastics for industrial uses and fuel and lubricant additives (1). Industry overview The petroleum industry includes the global processes of exploration, extraction, refining, transporting, and marketing of petroleum products (2). The petroleum industry is usually divided into upstream operation, midstream operation, and downstream operation. As…
power of social Media when it comes to customer engagement Everyone knows the power of social Media when it comes to customer engagement. It plays the most significant part in enhancing the level of engagement in addition to the rate of conversion. Therefore, the best that you can do is use all your social media connections and networks that are available to its best level to acquire a better and higher return on your investments. And the best way to ensure that traffic is achieved is to use the technologies on these social media stations. As per the turnout media experts, in Instagram promoting who are responsible for integrating it with other kinds of marketing, including social media marketing. In this business world, where everything is digitized, Instagram is perhaps the only social station that can guarantee the highest degree of involvement from the followers whom you can convert to your faithful clients. We suggest that instead of simply sharing your content on Instagram and useful platform or answering to those simple customer support queries, you do considerably…
Multinational Corporations Introduction Multinational corporations refers to businesses and firms that have their operations in more than one country. They operate both locally and internationally to provide goods and services globally. They conduct a significant proportion of operations and existence in other countries; thus they can influence the economies internationally (Khanna, Palepu, & Sinha, 2005). The paper will use the examples of Huawei Technologies Corporation Limited and the Tencent Holdings Limited to give advice to multinational companies in support of the claim that the economies in the world are becoming borderless and international relations are changing and so are the multinational companies experiencing change. Huawei Technologies Corporation Limited is a leading global information, communication, and technology (ICT) solutions provider that deals with the development, supply, and marketing of communication devices such as mobile phones and computers (Micheli & Carillo, 2016). Tencent Holdings Limited is a worldwide recognized investment company. It is engaged in the provision of mobile value-added devices, internet, online advertising, and e-commerce. It is based in China but has networks across the world. Tencent handles social media services, e-commerce transactions,…
Content analysis:Kuwait’s leading media houses Content analysis can be described as a systematic and replicable method of reducing many words into content groups that are based on express coding rules. It is also defined as a technique of drawing inferences through objectively looking at the specified aspects of a message. Content analysis is essential for the reason that it enables researchers to scheme large volumes of information with the utmost ease. In the context of mass communication, it helps us to sift through the available data and describe the political, economic and social focus of a media house, institution or country. For purposes of this particular assignment, I chose to focus on two of Kuwait’s leading media houses, i.e. Kuwait Times and Al Qabas. Both newspapers are largely similar in terms of the coverage of the various national issues. Below are the coding forms for each of the newspapers. Kuwait Times Category Number of Occurrences Political 16 Economic/business 15 Social/Entertainment 16 Sport 14 Other 8 Al Qabas Category Number of Occurrences Political 12 Economic/Business 22 Social/Entertainment 17 Sport…
Coronavirus (COVID-19) and its Effect on the Hospitality and Tourism Industry In countries were coronavirus epidemic cases had been reported, the government is giving directive orders to close all public gathering areas. In hospitality, interactions between employees and clients/visitors are normal; hence there is a high probability of the spread of the virus in case either a visitor or an employee is infected. To protect coronavirus protective measures such as self-quarantine of infected persons and those having symptoms is crucial, cleanliness by washing hands using sanitizers and cleaning surfaces in public spaces, Avoiding handshakes, public gathering are also preventive measures. Importance of self-discipline. Employees with coronavirus symptoms should stay at home to avoid spreading the virus to coworkers. Privacy of those suspected or confirmed to have the virus should be protected. It is wrong to fire an employee because he has been affected by an epidemic. The restaurants should ensure Infected employees or those with symptoms are sent home. Hygiene should be a priority in restaurants for both workers and customers. Restaurants managers should keep updated on the public health…
Virgin Media company Virgin Media is one of the largest fixed home phone providers in the UK and Ireland. The company was started in 2006 after NTL and Telewest merged into now the Virgin media. In 2010, it started trials to deliver television and broadband services through telegraph poles in Berkshire, which successfully connected more than one million homes in the UK. It was the first company in Britain to offer services such as broadband, TV, mobile, and home phone services all in one package and has won many awards after its establishment. Today, Virgin Media continues to offer exclusive products with improved connection network speeds of up to 300Mbps. The mega company’s head office is located in Hook, Hampshire, with around 1500 people on the site and has all the support operations, including finance, legal, communications, and IT departments. Virgin media company has many branches, such as in Wythenshawe, Swansea, Sheffield, and Bellshill. This company has established operating goals, which were set in 2015 referred to as “5 in 5”, which include transforming lives of the disadvantaged people…