Defensive Marketing Introduction A defensive marketing strategy is a marketing tool many companies use to protect their customers from competitors. Usually, the company that implements the strategy is usually the leading competitor, when a new entrant into the market tries to challenge them by offering alternative products or services. These substitutes may either be lower-priced, or of higher quality to the product of the leading company, there are different types of defensive marketing, which include position defense, mobile defense, flanking defense, counter-offensive defense, and contraction defense. Examples of defensive marketing Position defense is the most common strategy whereby companies hold their current position by trying to build a stronger brand name and customer loyalty. The mobile defense is where companies introduce new products to the market or modifying the existing ones to ensure that the competitors are unable to compete with them at the same level. The flanking defense is when a company ventures into new markets, gains new customers, but loses others in the existing market. Counter-offensive is when the leading company retaliates by striking back with a new…
Technology-Based Company Abstract The paper discusses the application of concepts covered in the class by outlining ways in which I would run a business-oriented company use of technology in most activities. It involves the use of technology in production, marketing as well as storage of data. Introduction Education is vital in the redemption of people from the so-called “foolishness” and solving daily problems that disturb human beings. From education, the world can experience the benefits of various professionals. For instance, the doctors in the hospital, information technology experts, teachers, lawyers, engineers, and so forth. Imagine a world where everybody is learned. Would it be the worst thing ever or the most admirable? Through the learned concepts, I would have several impacts on an organization as a manager. Data Security To ensure data security and easy retrieval, I would adopt a good database. A database serves to store data, thus eliminating need for a repetitive recording of data. Some of the merits of a database include saving on costs incurred in the input of information. Once a person stores data, the…
Design Solutions The three design solutions that can improve an existing product is improving packaging, adding new features, or improving the existing features of the product. Adding new features involves expanding the scope of the product. Adding nuts to cookies improving the existing features consists in making the existing features of the product better, for instance, making the cookies more crunchy and delicious. Improving packaging involves making the package more attractive or convenient than it previously was. For example, instead of packaging the cookies in a paper, the cookies can be packaged in a beautiful plastic box that can be reused. The advantage of adding new features is that they attract new customers and gives the company a competitive advantage. However, not all customers might like a new product. The product may also not turn out as expected. It may end up being rejected in the market. Improving existing product features could increase the quality of the product and attract more customers. A company can also build a competitive edge. However, product improvement may be more expensive for the company.…
Market Structure of Egypt Coffee Industry Introduction In Egypt, coffee farming is taken as one of the beneficial cash crops in the country. The coffee produced in the country is not only used for domestic purposes; similarly, it gives the country foreign income. The majority of the inhabitants also earn their living through coffee farming. Industrialization is facilitated through the activity hence boosting the economy of the nation. Strategies have been laid in the marketing structures of the coffee industries to make sure that the coffee produced is of high quality, thus eradicating incidences of loss. There are different modifications of the marketing structures in coffee industries in Egypt. There are some coffee shops situated in this country. Among the shops is Café Corniche, which is right by the Nile. The other coffee shop is Elfishawy Café, located in Elkhan el Khaleel. Both shops serve coffee drinks. Identify and introduce two local coffee shops in Egypt, their location, services, and operations. Marketing structures is referred to as the nature and the grade of competition in the marketing of products and…
In-depth Company Case Analysis of Las Vegas Sands Corporation Las Vegas Sands Corporation is a large casino and resort company located in Paradise, Nevada, United States. In its portfolio, the company has multiple resorts in America and Asia. The various resorts it owns offer gaming and entertainment, accommodation facilities, restaurants, clubs as well as convention and exhibition facilities. One of the main issues facing this company is its heavy reliance on Asia with regards to financial returns. This a major issue that the management should address if it’s to continue surviving in the market for a long time to come. According to Prentice, C., & Zeng, Z. (2018) China, Singapore and more other Asian countries have experienced a major growth in the tourism, gaming and casino industry over the past few years than ever before. Due to this large growth in Asia’s gaming market in the recent years, it has been reported that there is no company that has benefited from this development as much as Las Vegas Sands (Travis Hoium, 2019). If an economic recession occurs in Asia,…
Company Assets An asset is a resource owned by a government, a corporate or an individual with a future economic benefit, assets can be categorized into tangible or intangible assets such as employees Which are dependent of other intangible assets like brands and trademarks, employee’s value can be measured in terms of knowledge and skills, productivity and experience, with the right set of employees an organization is better placed to compete with its competitors and likely to do better since different departments are well positioned to execute their duties with the required expertise. Tangible asset such as building and vehicles are used in the process of doing business and contribute directly to company’s current valuation (Carlucci, Daniela&Giovanni Schiuma 817). Work Citied Carlucci, Daniela, and Giovanni Schiuma. “Knowledge assets value creation map: Assessing knowledge assets value drivers using AHP.” Expert systems with applications 32.3 (2007): 814-821. Volkov, Dmitry, and Tatiana Garanina. “Intangible Assets: Importance in the Knowledge-Based Economy and the Role in Value Creation of a Company.” Electronic Journal of Knowledge Management 5.4 (2007).
Coffee Industry Marketing Structure in Egypt Introduction In Egypt, coffee farming is taken as one of the beneficial cash crops in the country. The coffee produced in the country is not only used for domestic purposes; similarly, it gives the country foreign income. The majority of the inhabitants also earn their living through coffee farming. Industrialization is facilitated through the activity hence boasting the economy of the nation. Strategies have been laid in the marketing structures of the coffee industries to make sure that the coffee produced is of high quality, thus eradicating incidences of loss. There are different modifications of the marketing structures in coffee industries in Egypt. There is some coffee situated in country. Among the shops is Café Corniche which is right by the Nile. Another coffee shop is Elfishawy café located in Elkhan el Khaleeli. Both cafes serve customers with coffee related drinks. The paper examines the marketing structure of the Egyptian coffee industry. The marketing structure of coffee industries in Egypt is of great importance to the marketing of coffee and the byproducts encountered during…
Digital and social customer relationship management Defining digital and social CRM Social customer relationship management (SCRM) is the incorporation of social media platforms into customer relationship management (CRM) channels (Arora, & Sharma, 2018). Progressively, the CRM platforms offer support to the social media alongside the traditional channels so that the customers can interact with the business through their preferred channels. It means more exceptional branding and marketing and enhanced customer experience. According to Kotler (2015), companies no longer possess a sole voice or the most influential voice in motivating and shaping the consumer brands. In the digital era, a more comprehensive role is played by platforms such as Facebook. LinkedIn, Twitter and google that enable information sharing. In this case, companies need to drive resources into the new “digital tsunami” for sustainability. Besides, Greenberg (2010) establishes that social media is based on the capability of companies to meet consumer needs, while similarly meeting the objectives of a company. It is aimed at enhancing customer engagement rather than customer management. Furthermore, Kaufman and Horton (2015) posit that SCRM revolves around forestalling,…
C-Suite Management Introduction C-suite can be a term that denotes a corporation and the senior leadership team or majorly called the executive committee. Several positions to report to the chief executive officer currently total to ten, which sounds a double number from the mid-1980s to 2000s. This is due to the function’s centralization (Guadalupe, Li, and Wulf, 2014). The level ranges from different vocabulary and for the corporate titles. There is the assumption made for the correspondents in terms of marketing, strategy, and administration as a whole. It also involves universal ethics, knowledge, and the practice of communication and information. There are new titles that are being introduced every day. CEO INTERVIEW What are the measures which you see useful to that illness? “Let’s talk about a number of these diseases. One of the major ones which are common in heart disease. It is known by many people and has got publicity, but the case now is, have we changed our diets? The big question is that are we taking any measure to protect ourselves against these diseases. We all…
Marketing Assignment:Demarketing The business world is competitive, and many companies spend a lot of money marketing their products or services. However, there are situations when the industry decided to do demarketing to reduce the demand for goods and services. Therefore, demarketing is the process in which a firm or organization discourages the consumption or use of their product and services. It can also be defined as advertising goods and services to reduce the demand that is in short supply; thus, it discourages consumers from acquiring the said products. An example or case scenario of demarketing in business has been witnessed with the TATA group. Since the production of Tata Nano by TATA Company, its demand kept on increasing daily. With time its need outweighed its supply. To carry out demarketing, the firm stopped marketing Tata Nano and focused on other products produced by the same company. The choice was beneficial to the company since, in the long-run, they generated massive profit from the sales of other products as well as from the Tata Nano that was still available. However, demarketing…