How SEO Company does help boost business online Summary: The blog is all about how to generate traffic so that it comes up on the search list. Apart from that it will help to boost the business as it will attract customers. If you are thinking about making business online, then one thing you must take care of about your website is its Search Engine Optimization. Search Engine Optimization is a technique used by online marketers to make their website rank up in the SERP or Search Engine Result Page. Search Engine Optimization is the best way for increasing the quality of websites by making them much more user-friendly, faster as well as easier to navigate through the web. So, if you own a website, online store, or a blog and deep down in this business, then Search Engine Optimization will help it to grow and meet your business objectives. Importance of Search Engine Optimization Maximum people check only the top 5 SERP. So, as we know, Search Engine Optimization helps in uplifting your website in the SERP. So, take…
Nudie’s Branding and Marketing Strategy. 1.Nudie’s SWOB analysis. Strengths. Great taste. It is healthier as compared to competitors. It caters to different consumers in the market. It is of Australian origin. It has natural ingredients. High quality worth higher cost. Weaknesses. It is not convenient. Opportunities. It could create convenient versions of the drink for on the go users. It could create daily use variants that have vitamins and nutrients. Barriers. Entry to the bottled water market is difficult. The nudie’s brand utilizes branding through using their name for the product that sends a message of loyalty to the product. Packaging also has a brand logo that nudie formulated to differentiate the product from that of its competitors. The brand also ensured that the packaging can be handled with ease and buyers can see what the bottle holds inside. They also differentiated the packaging in that they package super-premium juices in square bottles and the Long lasting fruit juice in round bottles. It is to communicate that the product is different, to show what they are selling, and also to…
5 best marketing tools for blogging One thing about content marketing, the skills you learn today might not be useful tomorrow. So you cannot sit back and relax, thinking that you have everything under control. Content marketing or blogging unfolds new experiences quite often. It is, therefore, essential to ensure that you are equipped with appropriate marketing tools that will keep your blogging on toes. More than creating content that grabs the attention of audiences, you also have to ensure that your content is tailored in a way that will keep your blogging unique. However, the market is flooded with numerous marketing tools that could help you get started. This blog has a list of 5 marketing tools that ate quite useful for bloggers. Zyro free logo maker Zyro free logo maker turns a creative idea into a reality. The best thing with this tool is that its free and only takes a few minutes to develop an exceptional logo. The tool doesn’t require any professional designing skills for one to effectively use and develop a logo. Therefore, it minimizes…
Burberry Company case analysis Q.1 The positioning and reposition for marketers is a move that may impact the companies in the industry either positively or negatively. The market position refers to the perception of the consumers towards a product. Market position is, on the other hand, defined as the perception of the consumer in association with brands from other competitors (Gherghina, 2014). Repositioning refers to the process of altering the brand of a product and its place in the minds of the consumers. It is meant to change the perception or identity of a product in the minds of the consumers. Positioning for marketers is relevant for various reasons. One of the ways through which positioning is relevant is to make the entire organization market-oriented. For the case of the companies which are planning to take the positioning will help them to make them market-oriented. Through product positioning, the marketers will be able to enhance the understanding as well as identification of the well-known features of products. Market positioning is also very important for coping with market changes. Through the…
Reasons Why You Need to Hire a Waste Collection Company There are a lot of advantages that have arisen as a result of building green solution. It is also something important to consider building many more green solutions. As you understand that the world is getting more industrialized, there is a need to also consider getting the waste solutions from these industries. Among the challenges that an industrialized society faces are finding a good waste collection partner. However, you don’t need to worry anymore as in this article I will give you some tips to hire a waste collection company. The first thing you need to consider is to contact a professional company at handling waste collection. There is dire need to consider picking a professional company as it is risky if the waste is not well handled during the collection process. Waste collection may include rubbish and harmful substances. The purpose of waste collection is to ensure that your company does not go through the tiring process of the dumping of waste. Waste involves unwanted and harmful…
Business Brief The airline industry is facing a lot of challenges in modern society. The passengers have been complaining of the general status of the air transport system. Some of the things they complain about are the ticket prices, the poor quality airlines, and the general manager that is poor. As a result, the number of customers has been reducing over time hence making the airline industry start declining slowly (Parris, 2016). When the customers are asked about the things they feel are not good on their side, they claim that there are high rates, delays, poor customer services, and other frustrations by the airline management. In this case, it can be assumed that the majority of the airline companies are assuming the customers to focus on the maximization of the profits. This is not the way the business should be operating. The business firms should know how to balance between customer focus and their general goals and the objectives. In this case, the passengers are customers, and the airline industry is the one that is not considering the quality…
Bullwhip effect in supply chain management Executive summary The purpose of the report is to bring about an analysis of the Bullwhip effect that is persistent in the supply chain management of organizations. The report will draw attention to the importance of information in the stages of the supply chain network. Further, the report will talk about the bullwhip effect and the way it can be mitigated through GDPR principles. This relationship will be studied through literary sources. Data minimization will also be focussed on in this context. In the last section, the report will talk about the usage of data analytics in extracting useful information from the customer data. Finally, the report will suggest recommendations based on the present research about monitoring customer data in organizations to protect the privacy and confidentiality of the datasets. Table of content Introduction The purpose of the report is to highlight certain essential elements of supply chain management. The report will focus on the Bullwhip effect, which is a common phenomenon that is noticed in the process of the supply chain.…
BUSINESS COMMUNICATION Ramsaran-Fowdar, R. R., & Fowdar, S. (2013). The implications of Facebook marketing for organizations. Contemporary Management Research, 9(1). The authors have a strong background in social media marketing and their economic impact on organizations. As such, the authors utilize a competent approach to exemplify how social media has impacted an organization’s online business portfolio. The article targets an audience who utilize social media platforms such as Facebook to market their products and services online (Ramsaran-Fowdar & Fowdar, 2013). The authors show that Facebook poses positive financial impacts on firms using the online platform to showcase their products and services. Besides, the research by Ramsaran and Fowdar compares to the report provided by Pogrebniak in that they evaluate Facebook’s global economic impact relative to enterprises using the platform to advertise their products. However, the article contrasts by stipulating that little information is specific on Facebook’s financial impacts contrary to stipulations provided by Pogrebniak. The article clearly illuminates my bibliography topic since it sheds light on the financial impact of Facebook in marketing. Pogrebniak, V. (2015). Managing Groups on Facebook as a…
Business Continuity Plan for a chosen organization Introduction Business Continuity Planning mainly involves the creation of a system that can prevent a potential disaster or threat. The purpose of creating a BCP is to ensure that assets of the organization are protected, and key stakeholders play an essential role in preparing the plan. Here, a BCP shall be prepared for an IT company that hosts several servers for thousands of clients. The basic activities that BCP can manage effectively shall be outlined. Following that, plans will be prepared for relocating the office to an alternate site. The total expenditure comprising of necessary activities and costs shall be outlined as well. BCP for the organization Cantey Technology, a reputed IT company based in South Carolina, hosts servers and has thousands of clients (Cantey Technology, 2020). It is natural that the business would face issues in its operations in case of any fire-related incident. The network infrastructure and computer hardware are at-risk position. The entire operations of the firm might get hampered if the infrastructure gets damaged due to sudden fire. The…
Business Continuity:BCP for a selected financial institution Introduction An organization operating in the digital age might face potential threats due to natural or human-made disasters. BCP or Business Continuity Planning helps in resolving or preventing the threats and protecting the digital as well as the physical assets of the firm. Therefore, a BCP involves assessment of risks, implementation of safety procedures, and review or monitoring of the process. Here, A BCP shall be prepared for Wells Fargo & Company, a US-based financial service provider. Thereafter, the fundamental activities managed by the plan shall be outlined. A plan for an alternate site for relocation shall be considered, and an approximate budget will be illustrated outlining the costs and activities. BCP for a financial institution Wells Fargo has been one of the leading providers of financial services in the US for the last 160 years. It is headquartered in California, US, and considered the fourth leading bank in the country (Wellsfargo.com, 2020). It committed to serving small businesses and offers mortgages, investing, commercial services, and credit cards to clients. Consequently, online operations…