Advantage and disadvantage of celebrity marketing The use of famous individuals in marketing is premised on the assumption that the endorsement of the product by the person communicates to potential customers and followers that the product is suitable for them. It is important that the person used for marketing, possess adequate knowledge of the product, and is trustworthy (Fleck et al., 2012). Furthermore, a famous person must be attractive and likable by the target population. Celebrity endorsement is one of the most commonly used modern marketing techniques. Celebrity endorsement is designed to communicate that the famous person uses and likes the product. One of the significant shortcomings of celebrity endorsement is a failure to deliver the expected value to the company (Amos et al., 2018). Another problem arises if the celebrity fails to effectively handle the pressure that comes with fame, resulting in antisocial behavior, leading to negative sentiment against a product (Han & Yazdanifard, 2015). Sometimes, celebrity endorsement flops, if the consumer develops skepticism about the celebrity relation with the brand (Eisend & Langner, 2010). In such a case,…
Human Resources, COVID-19, and the Hospitality Industry Professional Recommendation The increased cases of Coronavirus (Covid-19) pandemic are set to have significant adverse effects on the hospitality industry. Notably, this is because many countries have closed their borders and suspended international flights. In particular, international airlines have suspended operations to areas with high cases of Covid-19 infections. Besides, flights have minimized trips in general even within country borders. In case Covid-19 lasts for numerous months, the hospitality industry will come into a halt hence leading to more losses. Many countries have imposed rules that have initiated total lockdown in cities and other places, which means that activities in social places such as hotels, parks, and restaurants have been altered (Rosenthal n.pag). Although some premises have not been closed, this move affects the players of the hospitality industry negatively (BBC News n.pag). Some countries are putting restrictions in place on when and how restaurants should run during this period. Currently, hospitality companies such as travel agencies and hotels are responding to this situation by closing their operations and putting in place measures…
What are the potential benefits of using remote e-signature for your business? With the advancement in web and app technology, in modern times, businesses are leveraging software that allows the business owner to sign business documents from a remote place. With the integration of potential web applications into business processes, companies, and organizations irrespective of their scale and size, can easily handle large volume transactions in a safe and secure way. By making use of the latest technology, businesses are eventually achieving excellent efficiency in workflows. Apart from aiding in securing various types of documents, e-signature also assists in authenticating signing parties. With the popularity of e-signatures, businesses all over the globe are making use of it; however, you should do proper research before selecting an e-signature provider for your business. Compliant services Make sure to choose a provider that offers e-signature services that are compliant with government laws. Ask the provider to make you learn the running process of the application and communicate to you clearly whether the advanced techniques used in the software complaints the strict rules of…
What are the potential benefits of using e-signature for your business? With time, all over the globe, people are becoming more aware of the presence of updated technology and have started leveraging the advanced tools and mechanisms to avail quality benefits. Business owners are showing great interest in adopting modern technology that facilitates them to sign essential documents from a remote place. With the inception of e-signature, people who are running a business no longer need to sign papers to execute the contract. The procedure is all about attaching an encoded signature to an electronic document. Before the discovery of e-signature, entrepreneurs need to sign, ship, scan, and file every business contract, which one can easily avoid in the present time. Top benefits that you can get for your business Accelerate and authenticate business contracts procedure Companies that are big and deals with several contracts per month need to acquire and adopt the e-signature technology in today’s time. It aids in streamlining and increasing the contract process in a quick time. It prevents a business from unnecessary delays in finalizing…
Management of Patient Health As the need for quality life continues to grow, care management systems have rapidly improved in recent years. Throughout the world, nurses have become central agents in offering patients good care, both in hospitals and at home. The healthcare system has increased focus on recruiting many advanced practice registered nurses (APRN) practice because of its ability to offer high-quality care services to patients (Bupperrt, 2017). In a broader perspective, these experts have become useful in helping healthcare facilities to meet the unique demands of patients. APRNs are equipped with competencies in offering managing individuals suffering from chronic conditions and coordinating good care (Bupprt, 2017). Indeed, these professionals are efficient in caring for patients, maintaining good relations with patients, negotiating healthcare delivery systems, and teaching upcoming clinicians. Management of Patient Health The ability to offer efficient care services to patients is one of the major strengths of APRNs. Besides assisting individuals to live good health, these experts diagnose and manage acute and chronic health conditions (Woo, Lee, & Tam, 2017). By achieving these objectives, APRNs enable health…
How does Bulk SMS service boost up your middle-scale health industry If you have a hospital or a medical store, then you are in fierce competition. There are various types of marketing strategies that you can apply to reach a huge number of audiences, but bulk SMS service is one of the most affordable modern marketing tools. You will get the advantage of promoting your business by sending the SMS alert to the mobile of the target audience and insist o try your service. Moreover, in the case of health industries, you may need to send an appointment confirmation SMS to the customer, which can be done easily through the same platform. What can you do by using bulk SMS service? Now the modern Bulk SMS service providers bring the best features for the consumers and help them to grow fast in the market. All of the reputed health centres now send alerts and notifications through SMS to the clients and help them to be updated about the service. Through the Bulk SMS service, you can also introduce the eCommerce…
Ways to Leverage Social Media for Events In this age, social media has become immensely powerful and influential over the billions of users. It has evolved into a marketplace to target audience, attract them, and drive results through it. Especially in the events industry, it is essential to create a positive awareness that can help the event to be a successful one and social media is the perfect choice to do so. But why social media is the perfect choice for event promotion? Social Media & Events Believe it or not but there are over 3.5 billion active social media users and most of them using it daily for news, global updates, trending topics, content sharing, shopping, and much more. Thus, as an event manager, you would like to leverage this opportunity to its maximum so that your event gets maximum exposure, reach, engagement, and results. Besides, social media is a channel that is extremely effective and efficient when it comes to promotion & advertising. So, with these attributes, social media should be a…
Thyroid Tea When the Thyroid creates excess hormones or produces insufficient hormones, problems can arise in the human body. At that time, a person can experience symptoms, such as tiredness, weight gain, hair loss, etc. All these can disrupt the regular life of a person and reduce his efficiency. A person afflicted by such a Thyroid problem will benefit from drinking Thyroid Tea, which is specially formulated to provide relief for similar issues. The tea contains ingredients that restore the balance of hormones in the body that is disrupted by an afflicted Thyroid. It helps the Thyroid to regain its normal functioning and allows you to live an active life. Benefits of Thyroid Tea Brings down inflammation Reduces anxiety and stress Improves your metabolism Restores the balance of hormones Helps improve your sleep patterns Features of Thyroid Tea Full of necessary vitamins and minerals It can be prepared easily by anyone No calories present Safe to drink for all age groups How to Make Thyroid Tea An easy method to make Thyroid Tea: You need to boil approximately eight ounces…
policy of work requirements According to the policy of work requirements, also referred to as community engagement, the clients that would not be required to work to receive Medicare benefits include the elderly, pregnant women, and individuals with disabilities. According to many groups, the concept of work requirements may be detrimental to the health and wellness of some of the most vulnerable clients for the following reasons. First, community engagement programs go against the primary objective of the Affordable Care Act and Medicaid of promoting health coverage and access. In June 2018, a federal district court invalidated the initial approval of Kentucky’s waiver by the CMS because the Secretary failed to consider the impact of the waiver on the primary objective of Medicaid of providing affordable health coverage (Musumeci, 2018). Second, evidence shows that the work engagement program does not meet their objectives of promoting better mental, physical, and emotional health in line with Medicaid program objective but rather adversely affect health (CMS, 2018). Reports from Arkansas prove that work requirements have led to working individuals losing coverage due to…
The Alaska Native Regional Corporations (ANCSA) and the Native corporation system The Alaska Native Regional Corporations (ANCSA) and the Native corporation system have been good for Alaska Natives. There are several examples of activities by the organizations have had a positive impact on the people living in Alaska and experts believe that the corporations may have a more significant impact in the future. For example, the organizations are sources of employment to the natives. The corporations are rated among the largest employers in the region. The corporations also own large enterprises within and outside the state that earn Alaska more revenue. Moreover, several Alaska Native corporations have partnered with Alaska resource industries in development projects across the state. As a result, more jobs are created, the rate of development in the region is high, and the economy has improved significantly. Alaska is now rated highly among the most developing states in the 21st century. The passage of ANCSA was contingent on several historical events. Among the factors that influenced the formation of the corporations was World War II. The war…