4 Tips to Scale your Hairdressing Business If you are like most stylists, your eyes are dead set on the dream: to own a saloon fully. While starting out in the saloon business might seem easy, staying in business for the long term and growing a saloon business empire is a whole other issue altogether. If you are a stylist looking to venture out on your own, or even an entrepreneur looking to break into the beauty business, you need a clear strategy not just to open an outlet, but to scale it as well. Here are x tips to help you scale your hairdressing business. Get More Clients Your client base is a top determinant of when to scale and if you can even scale at all. Here are some ways to attract more numbers. Design a referral system Referrals work well in many businesses, hairdressing included. Here, give your existing clients reward points or discounts for bringing in their friends and family. Similarly, you can extend discounts to new customers to help and eliminate their fear of the…
Importance of Online Customer Reviews to Business Recent statistics show that over 88 percent of consumers read online customer reviews for recommendations on the products they should buy. That should not be surprising. Customer reviews have become the new way in which consumers tell others about their experience with products. They are like traditional word-of-mouth, which was a way of marketing businesses that provided customers with the best experience. While all customer reviews influence buying choices, there is a difference when it comes to the number of words used in each one of them. Types of customer reviews may include the following: One-Sentence Reviews One-sentence reports usually feature a short line with only a few words. For example, it could be something like: “I liked the product very much.” While that is a positive review, it doesn’t say much about the product. Prospective customers may find it hard to know the attributes of this product that the customer liked. Also, search engines tend to consign one-line reviews on the periphery. Multiple-Paragraph Reviews. From the name, these reviews contain multiple paragraphs.…
Importance of branding for organization and customers Introduction Branding of a product or service has benefits to the organization as it improves its sales revenue in the process increase profit in the long-term. On the other hand, branding allows consumers to differentiate products. The study aims to explore the importance of branding for both the organization and consumers using Costa Coffee as the case study. Importance of branding for organization and customers Branding affects various aspects of the organization, such as sales, image, and accessibility. According to Adegbuyi (2018, P. 23835), branding is essential in determining the sales performance of a product in n organization. Branding is a process that allows the organization to align its operations and processes to align with the brand identity and values. Branding helps the customer to create a relationship with the products (Keller, 2020, p. 998). When an organization brands its products, it creates the mindset in the customer that no other product is existing in the market which, results in actual sales by customers. Branding is one way for an organization to differentiate…
In the nail salon industry, I agree very few “workplace rights” have been abused. First of all, workers have been overlooked when it comes to their safety and health. Even though the OSHA (Occupational Safety and Health Administration) group once alerted to unsafe working conditions, set standards for workplace exposure to harmful chemicals used at the trade shows, it has stated in the New York Times that the working conditions cannot be tolerated, given the quantity and the hazardous effects of dangerous chemicals used. Secondly, living wage rights have been violated. According to n to the federal and state laws regarding wage payment, payment is entitled to a specified amount of wages. However, from the case study, only 25% of the individuals were paid the minimum amount (Nir, 2015). To some, the payments were removed, which forced them into a situation termed as “apprenticeship period.” Managers in the nail salon could be able to improve the conditions if they wanted. However, it is evident that even if they did so, they would not be able to rich the recommended standards.…
8 Ways to improve yourself as a business leader All successful businesses owe their success to great leadership. If figures such as Steve Jobs and Bill Gates had not been such phenomenal leaders, Apple and Microsoft would never have conquered the world. While not every business can become a behemoth, an effective leader can turn around the fortunes of any enterprise. Unfortunately, becoming a good leader isn’t as easy as we would like it to be. But it isn’t out of reach though. The following are tips to help you become a great leader. 1. Keep Learning Effective leaders must be lifelong learners. Continuous education helps leaders keep pace with industry trends and new developments. You also get to see things from a different perspective. While the traditional way of learning has mostly revolved around attending a physical class, you can listen to podcasts, attend webinars or even take up an online course today without leaving the comfort of your home or office. 2. Encourage Career Development People want to gain knowledge and build skills that will help them…
globalizing a company Abstract Globalization is the process of expanding the operations and services of a company form the home market to international boundaries. Many companies in the current day use globalization for expansion of their demands which increase their sales, influence and profits earned. Cola is among the successful companies that have utilized this strategy to promote the growth of the company to an international level and succeed in the competition. Coca-cola is the flagship globalization has helped the company to lead in the sales of the non-beverage drinks. The company, therefore, implements several strategies to increase the sales of its products outside the United States of America. In a normal market, there are many challenges, especially when it comes to selling and operating internationally across the leadership of the company and the integration of the objectives in the branches around the world. There are hence many challenges in globalizing a company and yet retaining the strength to overcome the competition in the market. The financial stability of the company is, however, a significant advantage because it makes it…
Ralph Lauren Corporation Ralph Lauren Corporation is a fashion-based company that produces products ranging from mid-range to luxury sections and based in America hence providing clothing. Besides, the company markets and distributes its clothing products based on four primary categories, that is, home, apparel, fragrances, and accessories. The company produces brands like mid-range chaps brand, Ralph Lauren Children-swear, Club Monaco brands, and Denim and Supply Ralph Lauren, among other products. Besides, the company was formed in 1967 by American fashion designer, Ralph Lauren, and started by producing men’s ties, thus becoming the American publicly traded holding company in New York City. On the other hand, Burberry brands focus on the production of old tacky ties. The Burberry brand was formed in 1856 by Thomas Burberry. Today, Burberry Company is considered as one of the top 10 best luxurious brands across the world, having a total of over $5 billion. This paper, therefore, investigates global fashion production and distribution by comparing products made by Ralph Lauren Company and Burberry Company based in different countries, as discussed below. Ralph Lauren Company majorly…
MARC BOMBENON INTERESTS Present Mr. Bombenon is the Executive Chairman of SureCall Contact Centers, a contact center/B.P. O based in Alberta, Canada serving clients globally. Mr. Marc is a professional who has worked in several industries, including; telecommunication, aviation, and housing and development. The blatantly defines Mr. Marc’s interests and can be outlined clearly as entrepreneurship (business), Communication, aviation, and general construction. Mr. Bombenon is still a serial entrepreneur and besides a business mentor. He has specialized in advising business people about ways they can steer their business to success. However, Mr. Marc is mostly associated with success in most of the industries he has worked in, and he has ever experienced the failure of one business as well. Not a warm moment, but one that offered experience, learning, and a healthy dose of humility. Mr. Marc also shows his interest in communication since he worked in the telecommunication industry since University, which leads to his realization of the need for 24/7 communications to assist business and people. Furthermore, he is the founder of SureCall Contact Centers that was…
Social media and civic engagement Introduction In recent times social media has been used to promote a host of causes such as famine, earthquakes, tornado, hurricane and other natural disasters. Such moments have showed that social media can extend and offer support when need arises by mobilizing individuals to pull together and get people working towards a common goal of helping people. In my paper I intend to examine how social media plays a role in civic engagement and activist ins society by highlighting the greatest social media initiative in Kenya dubbed Kenyans for Kenyan. In the year 2011 a devastating drought developed in Kenya was described as the worst drought to ever take place in a period of 60 years. The effects were felt as by mid-year close to 4 million Kenyans lacked food and water supply with a close to half a million children face acute malnutrition. Death by starvation was bound to happened if the drought persisted. It took corporate heads to join their heads and come up with a quick response to address the situation (Osano,…
Patient medication self-management Priorities of Hadden’s medication self-management The 2001 decision by the Department of Health to launch the Expert Patients Program aimed at improving the involvement of patients in their treatment process, and to enhance their quality of life when living with Long term illnesses. The program was founded on the argument that patients who had suffered long term illnesses were in the best positions to know what they want in managing their conditions. Additionally, the formation of the program also acknowledged the fact that patients were shifting from being just recipients of medical care, but also wanting involvement in decisions on their care and treatment (NICE & Prescribing, 2015). The patient medication self-management was one of the most impactful prepositions of the program, which aimed at mitigating the severity of symptoms and improving the confidence of the patient in the treatment and health conditions management process. However, the most significant challenge of the patient medication self-management proposal was the patient’s desire to be involved and engaged in their own treatment process. A good example is Mr. Hadden, the…