Factors influencing the popularity of mobile devices Factors influencing the popularity of mobile devices There are various factors that influence the use of mobile devices among individuals. It offers great flexibility, accessibility, and freedom to the users. Some of the prime reasons for the increased popularity of mobile devices are discussed below. Improved network coverage With the faster internet speed (4th Generation and 5th generation) coming in and continuously improving network coverage area, the Internet service providers (ISP) have made it feasible and an option that is feasible and can be used in remote areas as well. Now the telecom companies are erecting more and more towers by each passing day to give their subscribers a more comprehensive coverage. Physically smaller The mobile device, like cell phones, tablets, pods, and laptops, is shrinking in size like anything. We can still remember the bulky cordless telephones and the mobile phones, which were available ten to fifteen years back, it was the same with the laptop and other mobile devices, and they were heavy and unmanageable. However, the mobile device…
Formal Business Proposal Proposal for Organizational Security Management in Cloud Computing One of the major success factors for any organization includes the use and implementation of effective organizational data security measures. This can be achieved through the incorporation of privacy and security in cloud computing. Having served in the management committee from different industries, I find cloud computing being one of the major themes in information security that most companies wish to reap its benefits, and it has gained more concerns in the scholarly work. Despite the significant benefits that crop up from cloud computing, its information security is being questioned by many organizations with its security model presenting a myriad of complications under its cloud model. This research seeks to determine the implications of applying cloud computing in the organizational management system with a deep focus on the cloud computing models, benefits of i=using cloud computing, the future scope of cloud security, security issues around cloud computing in order to clear the fears behind the implementation of this technology in different organizations. eff of applying cloud …
Strategic Management: A Case of Twitter. Twitter has failed to provide financial gains since 2013 when it went public despite a constant increase in the number of users and the volume of use. In the Fourth Quarter of the year 2017, the company, however, recorded its first profitable quarter with more than 330 million active users monthly as well as notable users such as President Donald Trump, among other celebrities, influencers, and public figures. The report provides an analysis of the company’s strategies that led the eventual success. Twitter faced several challenges. Among them included accumulated deficits (C-138), miscalculated monthly users since the fourth quarter of 2014 (C-138), stiff competition from other social media companies from the year 2012-2018 (C-138), lawsuits and failure to provide net income balance from the years 2014-2018 (C-139). As a result, it could not make profits despite growing the business. The company resolved to restructuring as a means to counter the challenges. It decided to cut costs related to research and development, sales, and marketing expenses. Twitter resolved to restructuring as a strategy to maximize…
Corporate Marketing: Gillette’s Ad on Toxic Masculinity Introduction There is little doubt that any company which treats corporate marketing as an afterthought, is preparing for imminent demise. Companies have long since learned that it is imperative to cultivate flourishing relationships with their clients, and other stakeholders, to maintain and expand revenue growth. Corporate marketing is a philosophy that describes a company’s strategy that includes how it packages and presents itself to its clients and stakeholders and how that affects its entire marketing approach (Löschenbrand, 2016). Over the years, the evolution of corporate marketing has demonstrated that ignoring any of these elements can spell trouble for a company’s strategic planning process in the competitive current business environment. This paper discusses the tenets of corporate marketing, through the critical analysis of a 2019 Gillette ad on toxic masculinity that resulted in public debate and controversy and, thus, evaluates the reasons behind said ad as well as the company’s overall marketing strategy. We’ll examine diverse viewpoints from media on both sides of the divide as well as the AC4ID test of corporate marketing…
Global Energy Dilemma The world currently experiences an energy dilemma due to various reasons. One of the primary issues includes the overreliance on fossil fuels and its greenhouse effects. Although the world has depended on the use of fossil fuels as the source of energy for producing electricity, severe environmental problems are arising from it. Besides, there are fears that fossil fuels might diminish in supply, calling for the use of renewable energy sources. However, the current costs of renewable energy, such as wind power and solar power are costly that the majority of the world population cannot afford. Besides, there are problems with the safety of the use of nuclear energy since it threatens both life and peace on the earth’s surface. a) Overreliance on Fossil Fuels and its Greenhouse Effects The world cannot sustain its energy demands without the use of petroleum products. The fossil fuels are pivotal in the supply of electricity, cooking, and running of other areas of the economy, such as manufacturing plants and the motor-vehicles. Since oil is non-renewable, it is possible to exhaust…
Benefits of Going Green in Business Executive Summary This report addressed the impact of climate change on business. It also explored the ways that can be used to counter the effects of climate change via the positive changes and recommendations that benefit both the environment and the businesses. This was through the use of the data collected via interviews and a discussion of the findings associated with climate change, especially at the workplace. The survey included twenty-two participants whose average age was twenty-two years. The participants were all employed. The study established that the changes in a climate significantly impact businesses. The stakeholders of business increase the pressures for the business to adopt better production ways that are eco-friendly and which ensure environmental sustainability. Introduction In the contemporary world, there has been a growth in the impact of climate change, which is attributed to various human activities. The change of climate is found to impact the lives of human beings. Animals and plants continued to increase in…
Industry Attractiveness The overall attractiveness of industries tends to vary, and there are specific characteristics for the most attractive ones. An attractive industry is favoured by both environmental and business trends. Unless there are enablers such as a pleasant environment that favours an industry, it is not likely to do well. One of the characteristics of attractive industries is their age. An attractive industry is young rather than old. A young industry has the potential of growth, which attracts the consumers because all the ideas and resources are never exhausted, as could be the case of old industries where resources are almost depleted. Besides, the industry is deemed as early rather than late in its life cycle. In an industry life cycle, the earliest industry is better because of the many potentials available to be unlocked within the early cycles. Attractive industries are also fragmented rather than concentrated, and their growths are always evident. Such industries are ever-growing instead of shrinking. For a company to grow, there must be factors that favour it, such as technology, which means that it…
Transformational vs. Transactional leadership Introduction Every manager has a distinctive style of leadership, ranging from autocracy to micromanagement. The type of leadership implemented determines the performance of the company and how the employees carry themselves in the organization. Transactional and transformational leadership are amongst the leadership styles that are commonly adapted by managers to boost employee performance and accomplish change in the organization, and it is important for managers to understand the difference between the two. Transactional leadership Max Weber was the first person to identify transactional leadership theory in 1947. He was then backed up by Bernad Bass in 1981. They describe the transactional leadership style as a style concerned with the basic management process of controlling the flow of operations in an organization. Managers control, organize, and plan for daily operations. The employees are expected to obe the instructions issued by the leader. Leaders use both rewards and punishments as a means to motivate employees. When the employee performs as desired, then they are issued a reward, but punishment is issued to the one who fails to meet…
The most important idea in any marketing campaign The most important idea in any marketing campaign is the ability of the campaign to communicate the required message to the relevant audience. This brings in the idea that integrated marketing communication is a basic idea that is applied in all advertisements. It is the integration of the marketing technology that is used in the advert to develop a language that acts in favor of the target audience. The target audience is unique to the type of advert being promoted since the aim of the promoter is to catch the eye of the targeted market audience. This can only be done through good communication. According to Rehman and Ibrahim (2011), this is a new strategy that is used today to grow the campaigns by promoting visual communication that relates the audience to the context of the advert and triggering the need for the viewer to take action. With the world in the middle of a serious health crisis, companies like ford are taking advantage to take their marketing capabilities to another level.…
Quick Trip Case Study Quick Trip (QT) Corporation is a series of over 500 stores founded in 1958 by Chester Cadieux and Burt Holmes. The company operates mainly in Tulsa, but it has offices in the Southern United States. In 2011, the company had planned to open 33 new stores in the existing markets and North Carolina, which was perceived to be a new market. Each year, the company earns approximately $9.16 billion. This number has made Forbes rank it as the top-earning private company in the United States. Quick Trip aims at providing convenience to its customers and be on the highest level through opening up more locations in high volume. Quick Trip Operation Strategy To actively gain a competitive advantage in terms of sustainability, the company focuses on making sure its customers receive the best services. It does this by using customer-driven strategies such as providing the customers with the best possible gasoline products and other things the customers might require as they travel. Likewise, they are opening up new stores around the country to maintain the convenience…