Industry Attractiveness The overall attractiveness of industries tends to vary, and there are specific characteristics for the most attractive ones. An attractive industry is favoured by both environmental and business trends. Unless there are enablers such as a pleasant environment that favours an industry, it is not likely to do well.  One of the characteristics of attractive industries is their age. An attractive industry is young rather than old. A young industry has the potential of growth, which attracts the consumers because all the ideas and resources are never exhausted, as could be the case of old industries where resources are almost depleted.  Besides, the industry is deemed as early rather than late in its life cycle. In an industry life cycle, the earliest industry is better because of the many potentials available to be unlocked within the early cycles. Attractive industries are also fragmented rather than concentrated, and their growths are always evident. Such industries are ever-growing instead of shrinking. For a company to grow, there must be factors that favour it, such as technology, which means that it…

Benefits of Going Green in Business Executive Summary This report addressed the impact of climate change on business. It also explored the ways that can be used to counter the effects of climate change via the positive changes and recommendations that benefit both the environment and the businesses. This was through the use of the data collected via interviews and a discussion of the findings associated with climate change, especially at the workplace. The survey included twenty-two participants whose average age was twenty-two years. The participants were all employed.  The study established that the changes in a climate significantly impact businesses. The stakeholders of business increase the pressures for the business to adopt better production ways that are eco-friendly and which ensure environmental sustainability.                           Introduction In the contemporary world, there has been a growth in the impact of climate change, which is attributed to various human activities. The change of climate is found to impact the lives of human beings. Animals and plants continued to increase in…

Transformational vs. Transactional leadership Introduction Every manager has a distinctive style of leadership, ranging from autocracy to micromanagement. The type of leadership implemented determines the performance of the company and how the employees carry themselves in the organization. Transactional and transformational leadership are amongst the leadership styles that are commonly adapted by managers to boost employee performance and accomplish change in the organization, and it is important for managers to understand the difference between the two. Transactional leadership Max Weber was the first person to identify transactional leadership theory in 1947. He was then backed up by Bernad Bass in 1981.  They describe the transactional leadership style as a style concerned with the basic management process of controlling the flow of operations in an organization. Managers control, organize, and plan for daily operations. The employees are expected to obe the instructions issued by the leader. Leaders use both rewards and punishments as a means to motivate employees. When the employee performs as desired, then they are issued a reward, but punishment is issued to the one who fails to meet…

The most important idea in any marketing campaign The most important idea in any marketing campaign is the ability of the campaign to communicate the required message to the relevant audience. This brings in the idea that integrated marketing communication is a basic idea that is applied in all advertisements. It is the integration of the marketing technology that is used in the advert to develop a language that acts in favor of the target audience. The target audience is unique to the type of advert being promoted since the aim of the promoter is to catch the eye of the targeted market audience. This can only be done through good communication. According to Rehman and Ibrahim (2011), this is a new strategy that is used today to grow the campaigns by promoting visual communication that relates the audience to the context of the advert and triggering the need for the viewer to take action. With the world in the middle of a serious health crisis, companies like ford are taking advantage to take their marketing capabilities to another level.…

Quick Trip Case Study Quick Trip (QT) Corporation is a series of over 500 stores founded in 1958 by Chester Cadieux and Burt Holmes. The company operates mainly in Tulsa, but it has offices in the Southern United States. In 2011, the company had planned to open 33 new stores in the existing markets and North Carolina, which was perceived to be a new market. Each year, the company earns approximately $9.16 billion. This number has made Forbes rank it as the top-earning private company in the United States. Quick Trip aims at providing convenience to its customers and be on the highest level through opening up more locations in high volume. Quick Trip Operation Strategy To actively gain a competitive advantage in terms of sustainability, the company focuses on making sure its customers receive the best services. It does this by using customer-driven strategies such as providing the customers with the best possible gasoline products and other things the customers might require as they travel. Likewise, they are opening up new stores around the country to maintain the convenience…

Improve Your Shopify Business with a SWOT Analysis   Online business has been around for a while now, and garnering consistent sales requires work, strategy, and customer care, not to mention the timely delivery of goods and services. One of the most effective approaches to winning customers and rake in more money involves the use of SWOT analysis to evaluate your business. SWOT (Strengths, Weaknesses, Opportunities, and Threats) was developed in the ’60s as a strategy for improving successful outcomes in your business. The best time to perform a Shopify SWOT analysis is the beginning of every year, followed up by quarterly reviews. Alternatively, you can conduct SWOT with a new project or if you’re a startup business looking to grow in the online trading space. We shall expound in detail the four main areas of SWOT to help grow your business Strengths –Include a strong online business presence, affordable goods, and services, great social networking and customer engagement, competitive edge, an attractive website with engaging content, excellent customer care, and service delivery, etc. Weaknesses – include poor inventory practices,…

Essential tools required by a business analyst to list CIO’s concerns A Chief Information Officer is one of the top corporative executive members in accompany, whose main ideal work is to strategize and implement various Information Technology (IT) issues required in a company. The primary essential concerns of a CIO in a company is to be in charge of the hardware, software, and the data that is relevant to the corporate executive members for the relevance of the smooth running of the company. Another major important issue of a CIO is to research and come up with new technologies. Implement them in the most appropriate way that will help the business in value addition and also protect the company away from any associated risks that may tend to distort any digital information relating to the company. Since a CIO has many concerns required for him to handle in sustaining the technical information needed smoothly running of a business, this means the CIO must have a business analyst who will help him or her in presenting the data in well-organized data.…

Top 4 Social Media Marketing Tools for Your Business the increasing numbers of social media users have changed the face of marketing. Now marketers know that social media is the best advertising platform. Therefore, they are continually evolving their marketing strategies to capture the attention of today’s customer. As the number of social media users increases, the number of companies depending on social networks rises to deliver their business message. But again, your potential customers are not concentrated on a single platform but scattered across the network. As a marketer, you need to split your attention throughout all the platforms to stay connected with your audience. The best way to achieve this is by using social media tools. Here are some of the best. Buffer Buffer is an excellent social media tool that offers flexibility. It allows you to create and post content across various social networks. Buffer gives you the freedom to either schedule posts to a single social platform or posts the same content on all your social networks. You can as well use its chrome extension to…

 senior management team and employees of the Jumeirah group working in the UAE branches Scope of The Study This study will only focus on the UAE operations; therefore, the study will only involve the senior management team and employees of the Jumeirah group working in the UAE branches. Justification of The Study The Jumeirah group is successful in many respects. From winning a streak of international awards to employing thousands of people and maintaining impressive profit levels, the company is a hallmark of success and resilience. Therefore, a study that aims to establish the key factors that lead to its success would help to bring to light the critical interventions, decisions,, and activities that can enhance success in the tourism and hospitality sector. Such information would be of great benefit not just to policymakers, but also to other operators in the hospitality sector in the middle east and those in the different parts of the world. The Jumeirah Group also has a lot to benefit from this study. For instance, the research will examine and advise the company on how…

Is the Process for Registration of Business Complicated? If you are thinking about registering a company in Malaysia, it is important to know a few facts about the country. That will give you a clear idea of what you are getting into before you start considering how complicated the process is. Only RM2 capital is enough here for company registration, though there are several registration steps that you will have to go through. It is also compulsory to get businesses licensed with Halal, WRT, ESD, and signboard. The rate of foreign direct investments in Malaysia is increasing by the day, with each year showing better figures than the last. So, the economy of Malaysia is benefitting immensely from foreign investments, while even local investors are not too far behind. To top it off, at a low population density of 32.6 million, the land area of the country is approximately 325,000 km2. So, in such a scenario, is Registration of Business too difficult in Malaysia? Let’s find out! How complicated is it to register a business in Malaysia? The businesses in…

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