Case Assignment: Bertos Manufacturing Corporation Question 1 Identify the key criteria and considerations that need to be taken into account in evaluating BFSI entry in the proposed foreign markets. In this case, Bertos Financial Services Inc. seeks to expand abroad via the direct investment to support the sales of the company. The investment in the foreign market for Bertos Manufacturing Corporation supports the company in the three foreign subsidiaries. The foreign direct investment enables the strategy of internalization by integrating the competitive positioning in light of the value chain in the company. One of the considerations while evaluating the BFSI entry into the prospective foreign market is the foreign subsidiaries in Mexico, the United Kingdom, and Canada. On the same note, the selection criterion used a pool of ten countries to determine the ones that are suitable for the proposed BFSI subsidiary. Victoria oversees the project that identifies the requirements and considerations for evaluating the BFSI entry into the proposed foreign market. While assessing the BFSI entry into the proposed foreign market, the company considers the structure of its internal…
5 Unique Content Writing Objectives in Digital Marketing The internet has given rise to a new phenomenon applied in marketing a business that has allowed two-way communication between the company and its clients. Nowadays, in the digital world marketer tends to use content marketing to create awareness among people as well as promote their brands. It plays a significant role in conveying effective and useful information to the target audience on digital channels, thus engaging more people with the brand. If I have to choose the most profitable digital marketing strategy in today’s world, then I think content marketing is the most powerful one. It is hot these days and something that you need to be concerned with if you are looking to take your business to the raging success. Having a lot of content is good, but it is nothing without a good audience. Here, social media can help you with success. Publishing blogs, articles, press releases, and so on, then marketing your content via digital channels, gives your marketing efforts another dimension and, in return, strengthens its impact.…
Memo: Conceptualizing Trust as a Mediator for using Alexa To: Dave Limp, Senior Vice President of Devices and Services at Amazon Re: Amazon should create trustful relationships with customers by creating better privacy/security and data custodianship policies From: Canes Consulting Date: April 6, 2020 Introduction CanesConsulting provides advice on how companies can improve trust for customers in the online environment. As a top senior consultant with over ten years’ experience providing cybersecurity advice and creating frameworks to strengthen data security, I will provide you with three recommendations, such as establishing strong standards for IoT data use and security/privacy protection. The second proposal is creating data transparency for Alexa’s users and incorporating conversational privacy dialogs. Arguably, trust is an essential factor for existing and potential customers because people need to feel they have power over their data and security when having private conversations. This memorandum deliberates on data custodianship, safety, and the right to privacy of individual dialogs. Trust Trust is the confidence in the integrity of a person or thing. However, one example, such as using consumer recordings to improve…
The Main Obstacles in Achieving Workplace Gender Equality in the Casino Industry CHAPTER 1 (700) Introduction The report by National Statistics posits that the aspect of gender disparity in any aspect of life has been a universal phenomenon over the decades in most parts of the world. Specifically, the statistics provide that 5,552 euros less compared to women working under the same condition and under fool time roles in 2016 (Brandt & Henry, 2012). This data is generalized across the world, and the limitation that is brought gender disparity is widespread in many working platforms. Besides, research by the WEF (World Economic Forum) indicates that out of the 142 countries, none of them showed equality when it comes to gender equality (Pham-Thi et al., 2019). Many inequalities continue to dominate in the workplace as many employees continue getting subjected to unequal participation rates, biasness in payment and promotions procedures, discrimination daily, and in the representation of organizational positions. According to Brandt and Henry (2012), inequality in an organization can be as a result of subtle and overt, direct or…
A PROJECT PROPOSAL REPORT TO FACILITATE TRAINING ON CONSERVATION OF THE ENVIRONMENT OUTREACH PROGRAM BY PRESERVING WATER IN ORANGE COUNTY IN CALIFORNIA TO BE CONDUCTED BY IVINE COMPANY TO THE COMMUNITY. Letter of Transmittal Irvine company president authorized the project proposal to conserve the environment. The scheme will educate the Irvine city community on various methods of preserving water in the city. The society will be required to develop water recycling techniques, build water storage plants, and become more innovative, increasing and delivering water in the town since water is a big challenge in Orange County and especially in Irvine town. After this outreach, the municipality will minimize the water challenge. After this outreach program, the Irvine Company’s brand awareness will rise to a higher level, and new customers will recognize their services. The main proposal focus was to come up with an outreach program that will bring the Irvine city community and the Irvine Company in touch. In the end, the community will get the knowledge and skills of water conservation. On the other hand, the Irvine company…
Analyzing the Pharmaceutical industry through Porter’s Competitive Forces Michael Porter presents the competitive forces that shape a firm’s or industries’ strategy to realize profits. According to Porter, competition goes further than industry rivals to include four other competitive forces which are, alternate products, customers, new entrants as well as suppliers. The emergence of newcomers leads to new capacity and a drive to acquire market share, which results to pressure on costs, prices as well as the investment rate needed to compete (Porter, 2008). In the case of the pharmaceutical industry, the end of patent protection sees new firms starting to sell generic copies of similar drugs but at a lower price. In the long-run, the revenue streams of the pharmaceutical firm responsible for innovating the drug start dropping. An example is the firm Pfizer, whose product Lipitor grossed in revenues of over $10 billion between 2003 and 2011 but dropped to $4 billion in 2012 after losing its patent protection in 2010. Suppliers, on the other hand, can leverage the power they have to create more value for themselves. Suppliers can…
Project management assessment Introduction Project management plays a major role in today’s business environment relative to the urgency needed to add value to products. As such, project management enables firms to increase their innovativeness through strategic planning to promote economic development. Crucial parts of a project such as a team working, budget management, and leadership must be articulated to achieve set goals and objectives. Over the past few years, I have managed projects at CPG corporation in an attempt to achieve stipulated goals within the provided financial and time constraints. Based on my experiences, project management helps achieve the overall objective through successful initiation, planning, and execution. Project management assessment At my workplace, projects are selected based on brief descriptions, which are later assessed by a select committee relative to their priorities. The selection process is based on benefits representing the positive outcomes associated with the project, such as biodiversity and economic value. Also, I have noted that feasibility is carried out while selecting projects to outline the probability of achieving set goals and objectives. So, the project with the…
Promotion and integrated marketing communication.” Promotion is a form of communication between the buyer and the seller. The seller tries to convince the buyer to purchase his goods or services. It creates awareness about the existence of a company and the type of services or goods it sells. It builds the image of a company and helps to develop the interest of customers. Integrated marketing communication can be described as a combination of a variety of different communication methods to deliver a common message. To promote our cyber cafe, we will use different methods of promotion. When we first introduce our cyber cafe, we will use sales promotion to present ourselves in the business. Sales promotion is where a new company tries to lure customers by reducing the prices of goods and services. For example, we may start by offering free coffee to customers who come to use our services. Lowering rates will help us introduce our business to people. The second method that we would use to persuade our customers to come again for our services is direct marketing.…
How China’s apparel industry Fighting loss by Corona The Coronavirus has caused a global epidemic, and it seems to have its effects on many sectors beyond the health threats. Other countries connected with the Chinese borders have started to show their concern for this nCoV, and due to this, many sectors in China are struggling to stand still. This deadly virus has shaken the whole Chinese business, it exports, and we don’t see any mercy on the China’s apparel industry as well. China and its neighbors constitute the largest exporter of fashion goods and apparel and are home to the world’s most luxury fashion brands. The big fashion brands like Tencent and LVMH have donated millions of dollars to battle the coronavirus outbreak in APAC. Many fashion stores and industries and been shut down, and many industry fairs, exhibitions have been canceled or postponed, which has been started to show it’s effects on china’s economy as well. Fashion brands’ stores are temporarily shut in China International brands have started to shut down their outlets in Chinese cities for the time…
SUSTAINABLE BUSINESS Topic 2: opportunities and threats in the external environment The Simply Orange is a juice company in Apopka in Florida, USA (Coca-Cola company, 2020). The company was founded in 2001 and has been a brand of Coca-Cola over time. Simply orange company has the opportunity of opening up to new markets through the development of new technologies. As such, the US government has played a critical role in providing free trade within its states, thus increasing the ease of entering new markets. Besides, new trends in consumer behavior provide exploitable opportunities for the enterprise (Kenneth, 2019). Thus, the company is in a prime position to develop its revenue streams while diversifying its products. So, if the company exploits the available market opportunities, it would experience an upsurge in the sale of its Tropicana products in Florida and its neighborhoods. In addition, the low inflation rate in the market increases market stability (Kenneth, 2019). Hence, the company should articulate the opportunity to reduce its prices in a move to spur its sales. In the long run, the enterprise would…