customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. Samsung targets an extensive range of users ranging from industry standard tools to typical day-to-day usage gadgets. The usual target age associates range from the twenty’s to fifty’s or even older, so long as the individual has the capability of buying and using the commodities that Samsung has provided in the marketplace. The Company as well targets individuals at the age bracket of 14-25. This age bracket of Samsung commodity is typically Samsung smartphone target users as they generally are innovation savvy. The adults (age 26-50) are the most extensive section of the Company’s target market as this group consists of individuals who have the ability to buy any of the goods Samsung has to offer in the bazaar, be it smart TV or smartphones. The corporation sells its items around the globe in more than eighty countries. The corporation sells its products both in rural and metropolitan localities. Psychographic incorporate the section of the high class, social class, the working class, and the…
Pepsi Company v. Leonard Case study Did Pepsi Make an offer? Pepsi did not make an offer as it was later determined by the court, which found out that the advertisement of the jet did not include an offer under the consideration of the second restatement of contracts. Additionally, the court also discovered that even if the advertisement was made on the television, no reasonable person could believe that any company or organization could offer a jet that costs twenty-three million US Dollars for seven hundred million US dollars and therefore, the deal was just mere puffery. Lastly, the company claimed that the advertisement featured a callow youth who was highly incompetent to be trusted with an aircraft of the Marine Corps. Therefore the advertisement was not realistic and could not be treated as an offer. Acceptance of the claim: John Leonard did not accept the claim because he met all the requirements that Pepsi had put in place to get the Harrier Jet. Leonard had developed a pool of investors that consisted of Pepsi drinkers and was, therefore, able…
Application of Porter’s Model in Quebecer’s Business The key concept of Porter’s Model Porter’s Model for gaining competitive advantage is helpful in determining the scope of an organization that it is having in its industry. This scope is the key to success for that organization for increasing its profitability in the competitive market. As it is one of the critical challenges of any organization for acquiring competitive advantage in its industry over the other players, Porter’s Model can help to create values required for that advantage (Islami et al. 2020). Moreover, it is useful in creating a way that the competitors will find difficult to understand. Regarding this, the concerned model relies on the sustainable practices of differentiating and low-costing techniques. A specific focus on differentiation techniques can create differences in the activities of any firm. It can be acquired based on the customer requirements, which the other competitors in the market are unable to fulfill. It creates uniqueness for the products and services by increasing their values for the customers, thus increasing the profitability situations. With the objective of…
Singapore Business Laws Companies in Singapore are entitled to an Employment Act that is efficient and embraces fairness. In case of a dispute, Singapore has set up an arbitration institution and has encouraged citizens to engage in mediation before going to courts. Singapore law has been split into different classes depending on the nature of the issue at hand. Business-related disputes are solved under business law and so on. In cases where there exists a legal contract, and the contracting party fails to perform without a contractual obligation, a breach of contract occurs. A breach of contract is simply the Act of not keeping your word or breaking an agreement set in a contract. A violation of a contract happens when one party fails to perform as per the agreement, fails to deliver on time, or fails to perform completely (Sakai, 2017). However, the breach of contract is only acceptable where legal documents have been signed between the subject party. This paper explains the cases in which a breach of contract is acceptable thus can be filed in court. Using…
Discussion questions- Case study on Customer service at Datatronics Discussion questions Customer service should mainly involve effective and open communication between the customers and the service providers. Communication is the key to success in this field. Both the parties involved must interact openly during every call (Garfein, 1988). In Datatronics, the service representatives remained uninformed after the launch of a new product. This should not have happened to them. These representatives should have been the first to know about a new service or product launch. Matt should collect information regarding the time required to release a new product and communicating its release to the representatives of the customer service department. Matt should inform his superiors about the training that the representatives have received, and he should make sure that the representatives are aware of their job responsibilities and roles. Matt should also engage with customers to know their experiences. Customers are likely to provide both positive and negative feedback. After receiving the feedbacks, Matt would understand the expertise or gap in the expertise of the trainees. After collecting the customer…
: How Industries transformed and corporations developed during the Gilded Age The Gilded Age saw America transforming into an urban country from a rural nation during the late 19th century. Alexander Graham, through his telephone invention in 1876, quickened the economic and social lifestyle of citizens. Sixteen million telephones were operating in America half a century after its invention (Field). The linotype composing machine developed in 1886, as well as the rotary press and paper-folding machine, transformed the printing press, allowing printing of 240,000 eight-page newspapers within one hour. Also, Mergers and corporations in the steel and iron industries were formed, changing the monopoly of dominating companies in these industries. The United States Steel Corporation and the standard Oil Company are among the initial and robust corporations of the Gilded Age. Amalgamation was a trending change in the industrial fields. Aggressive businessmen began to set apart individual industrial domains. A 1904 survey indicates over 5000 previously independent concerns were merged down to about 300 industrial trusts. These corporations owned deep reservoirs of resources, including capital and other assets giving them…
media and the influence it has Media is one of the most significant changes in technology. Information becomes more comfortable to be conveyed day today. The effects of the latter are adverse, and thus media plays a significant role in the impact of character in many people. This paper will discuss in detail the media and the influence it has. The government influences the media sector. Rules and regulations are well stated in the influence of the media. Even if the constitution gives freedom to the press, the government regulates the information provided to the public. Licenses must be given to the media firms by the government (Wang, Zhang, Ren,& Zhao,2011). Independent bodies have been created by the government to make sure that no biased information gets to the public. In an occasion of political campaigns, media should neutrally offer political details. Recently stiff laws have also been put on board to prevent social media from being biased in the information given. Ownership of the media is a factor of the content delivered to the society.…
Chiropractic care in Pain Management As a medical staff member working in a long-term care nursing home, chronic neck and back pains are prevalent illnesses, especially for elderly patients. Therefore, this paper outlines the findings of the medical journal “Experiences with chiropractic care for patients with low back and neck pain.” As a result, it illustrates the chiropractic method of treatment as an essential technique of managing pain for patients with low back and neck pains. The article was published on May 31, 2019, and it is a quantitative study that bases its findings on numerical data. The core purpose of the study is to examine and derive conclusions from the precise experiences of patients who are under the chiropractic pain management system. To be more specific, the research focuses on patients with choric low back and pain neck within the United States of America (Hays et al. 2019). The main research questions are: is chiropractic treatment effective for adult patients with neck and back pains? Secondly, what is the level of satisfaction for patients who have been treated under…
Ways of enhancing business intelligence- A brief discussion BI mainly involves technologies and strategies that can be implemented in an organization to analyze data and information. Business operations can be improved using BI because it provides current, predictive, and practical views. The improvement process is evolutionary. It is essential to note that the strong availability of information does not signify the capability of BI (White, 2005). Steps to improve business intelligence Companies are supposed to stay on the right path and follow a particular direction to improve BI capability. Certain practices can enable the decision-making process. A step-by-step guide has been outlined below- Developing a strategy for improvement– A continuous process should be adopted by organizations to ensure intelligent practices. It is not feasible to look up to useless or outdated databases, and organizations should focus on improving the quality of information. The available information must be practical and useful for users. Targeting the main points– Decision making within the organization can be enhanced by setting clear focus and target. For instance, if a company is willing to understand the…
Employee Turnover and Low Satisfaction Based on Amazon’s Company Leadership In many companies, employee turnover has placed pressure on leadership and leadership strategies.one of the companies that experience employee turnover is Amazon company, where ban uber of questions have been raised recently regarding the high number of employees leaving the organization. Most authoritative leadership styles impact organizations negatively by compromising the efficiency of employees at work, their creativity and innovation, and also making some employees miserable to the point of leaving the company (Mabasa, 2018). Most employees have portrayed Amazon as a good company with exciting jobs, freedom among the most talented co-workers, and chances of obtaining high compensations. Still, they have complained of the jobs becoming too demanding, especially for employees with family obligations and health problems. Other employees have complained about their bosses lacking empathy regarding their issues. All these complaints indicate that Amazon’s company has a low retention strategy when it comes to individuals within the organization. Despite producing the best customer services and long-term profits, the company has disappointed a few workers (Mabasa, 2018). Based on…