Memo: Conceptualizing Trust as a Mediator for using Alexa To: Dave Limp, Senior Vice President of Devices and Services at Amazon Re: Amazon should create trustful relationships with customers by creating better privacy/security and data custodianship policies From: Canes Consulting Date: April 6, 2020 Introduction CanesConsulting provides advice on how companies can improve trust for customers in the online environment. As a top senior consultant with over ten years’ experience providing cybersecurity advice and creating frameworks to strengthen data security, I will provide you with three recommendations, such as establishing strong standards for IoT data use and security/privacy protection. The second proposal is creating data transparency for Alexa’s users and incorporating conversational privacy dialogs. Arguably, trust is an essential factor for existing and potential customers because people need to feel they have power over their data and security when having private conversations. This memorandum deliberates on data custodianship, safety, and the right to privacy of individual dialogs. Trust Trust is the confidence in the integrity of a person or thing. However, one example, such as using consumer recordings to improve…
Analyzing the Pharmaceutical industry through Porter’s Competitive Forces Michael Porter presents the competitive forces that shape a firm’s or industries’ strategy to realize profits. According to Porter, competition goes further than industry rivals to include four other competitive forces which are, alternate products, customers, new entrants as well as suppliers. The emergence of newcomers leads to new capacity and a drive to acquire market share, which results to pressure on costs, prices as well as the investment rate needed to compete (Porter, 2008). In the case of the pharmaceutical industry, the end of patent protection sees new firms starting to sell generic copies of similar drugs but at a lower price. In the long-run, the revenue streams of the pharmaceutical firm responsible for innovating the drug start dropping. An example is the firm Pfizer, whose product Lipitor grossed in revenues of over $10 billion between 2003 and 2011 but dropped to $4 billion in 2012 after losing its patent protection in 2010. Suppliers, on the other hand, can leverage the power they have to create more value for themselves. Suppliers can…
The Main Obstacles in Achieving Workplace Gender Equality in the Casino Industry CHAPTER 1 (700) Introduction The report by National Statistics posits that the aspect of gender disparity in any aspect of life has been a universal phenomenon over the decades in most parts of the world. Specifically, the statistics provide that 5,552 euros less compared to women working under the same condition and under fool time roles in 2016 (Brandt & Henry, 2012). This data is generalized across the world, and the limitation that is brought gender disparity is widespread in many working platforms. Besides, research by the WEF (World Economic Forum) indicates that out of the 142 countries, none of them showed equality when it comes to gender equality (Pham-Thi et al., 2019). Many inequalities continue to dominate in the workplace as many employees continue getting subjected to unequal participation rates, biasness in payment and promotions procedures, discrimination daily, and in the representation of organizational positions. According to Brandt and Henry (2012), inequality in an organization can be as a result of subtle and overt, direct or…
Project management assessment Introduction Project management plays a major role in today’s business environment relative to the urgency needed to add value to products. As such, project management enables firms to increase their innovativeness through strategic planning to promote economic development. Crucial parts of a project such as a team working, budget management, and leadership must be articulated to achieve set goals and objectives. Over the past few years, I have managed projects at CPG corporation in an attempt to achieve stipulated goals within the provided financial and time constraints. Based on my experiences, project management helps achieve the overall objective through successful initiation, planning, and execution. Project management assessment At my workplace, projects are selected based on brief descriptions, which are later assessed by a select committee relative to their priorities. The selection process is based on benefits representing the positive outcomes associated with the project, such as biodiversity and economic value. Also, I have noted that feasibility is carried out while selecting projects to outline the probability of achieving set goals and objectives. So, the project with the…
How China’s apparel industry Fighting loss by Corona The Coronavirus has caused a global epidemic, and it seems to have its effects on many sectors beyond the health threats. Other countries connected with the Chinese borders have started to show their concern for this nCoV, and due to this, many sectors in China are struggling to stand still. This deadly virus has shaken the whole Chinese business, it exports, and we don’t see any mercy on the China’s apparel industry as well. China and its neighbors constitute the largest exporter of fashion goods and apparel and are home to the world’s most luxury fashion brands. The big fashion brands like Tencent and LVMH have donated millions of dollars to battle the coronavirus outbreak in APAC. Many fashion stores and industries and been shut down, and many industry fairs, exhibitions have been canceled or postponed, which has been started to show it’s effects on china’s economy as well. Fashion brands’ stores are temporarily shut in China International brands have started to shut down their outlets in Chinese cities for the time…
Promotion and integrated marketing communication.” Promotion is a form of communication between the buyer and the seller. The seller tries to convince the buyer to purchase his goods or services. It creates awareness about the existence of a company and the type of services or goods it sells. It builds the image of a company and helps to develop the interest of customers. Integrated marketing communication can be described as a combination of a variety of different communication methods to deliver a common message. To promote our cyber cafe, we will use different methods of promotion. When we first introduce our cyber cafe, we will use sales promotion to present ourselves in the business. Sales promotion is where a new company tries to lure customers by reducing the prices of goods and services. For example, we may start by offering free coffee to customers who come to use our services. Lowering rates will help us introduce our business to people. The second method that we would use to persuade our customers to come again for our services is direct marketing.…
customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. Samsung targets an extensive range of users ranging from industry standard tools to typical day-to-day usage gadgets. The usual target age associates range from the twenty’s to fifty’s or even older, so long as the individual has the capability of buying and using the commodities that Samsung has provided in the marketplace. The Company as well targets individuals at the age bracket of 14-25. This age bracket of Samsung commodity is typically Samsung smartphone target users as they generally are innovation savvy. The adults (age 26-50) are the most extensive section of the Company’s target market as this group consists of individuals who have the ability to buy any of the goods Samsung has to offer in the bazaar, be it smart TV or smartphones. The corporation sells its items around the globe in more than eighty countries. The corporation sells its products both in rural and metropolitan localities. Psychographic incorporate the section of the high class, social class, the working class, and the…
SUSTAINABLE BUSINESS Topic 2: opportunities and threats in the external environment The Simply Orange is a juice company in Apopka in Florida, USA (Coca-Cola company, 2020). The company was founded in 2001 and has been a brand of Coca-Cola over time. Simply orange company has the opportunity of opening up to new markets through the development of new technologies. As such, the US government has played a critical role in providing free trade within its states, thus increasing the ease of entering new markets. Besides, new trends in consumer behavior provide exploitable opportunities for the enterprise (Kenneth, 2019). Thus, the company is in a prime position to develop its revenue streams while diversifying its products. So, if the company exploits the available market opportunities, it would experience an upsurge in the sale of its Tropicana products in Florida and its neighborhoods. In addition, the low inflation rate in the market increases market stability (Kenneth, 2019). Hence, the company should articulate the opportunity to reduce its prices in a move to spur its sales. In the long run, the enterprise would…
Pepsi Company v. Leonard Case study Did Pepsi Make an offer? Pepsi did not make an offer as it was later determined by the court, which found out that the advertisement of the jet did not include an offer under the consideration of the second restatement of contracts. Additionally, the court also discovered that even if the advertisement was made on the television, no reasonable person could believe that any company or organization could offer a jet that costs twenty-three million US Dollars for seven hundred million US dollars and therefore, the deal was just mere puffery. Lastly, the company claimed that the advertisement featured a callow youth who was highly incompetent to be trusted with an aircraft of the Marine Corps. Therefore the advertisement was not realistic and could not be treated as an offer. Acceptance of the claim: John Leonard did not accept the claim because he met all the requirements that Pepsi had put in place to get the Harrier Jet. Leonard had developed a pool of investors that consisted of Pepsi drinkers and was, therefore, able…
Application of Porter’s Model in Quebecer’s Business The key concept of Porter’s Model Porter’s Model for gaining competitive advantage is helpful in determining the scope of an organization that it is having in its industry. This scope is the key to success for that organization for increasing its profitability in the competitive market. As it is one of the critical challenges of any organization for acquiring competitive advantage in its industry over the other players, Porter’s Model can help to create values required for that advantage (Islami et al. 2020). Moreover, it is useful in creating a way that the competitors will find difficult to understand. Regarding this, the concerned model relies on the sustainable practices of differentiating and low-costing techniques. A specific focus on differentiation techniques can create differences in the activities of any firm. It can be acquired based on the customer requirements, which the other competitors in the market are unable to fulfill. It creates uniqueness for the products and services by increasing their values for the customers, thus increasing the profitability situations. With the objective of…