Rich Dad, Poor Dad Book Review This book review is about Rich Dad, Poor Dad, which was first published in 1997. It teaches financial literacy to its readers. The author, Mr. Robert Kiyosaki, has two fathers, one who is poor and one who is wealthy. However, the rich dad is not his paternal father; instead, he is a friend of his dad. The two fathers have varying insight on how to earn money, and the author had the opportunity to contrast the two conflicting views as he grew up. He realized that rich dad’s views were more powerful and useful to him. In the book, he guides the reader through the six main points that his father educated him on how to make money work for someone, rather than the person working to gain it. The relevance of the book. The book is an attempt by the author to impart financial wisdom to its readers. It depicts that being open about one’s relationship with money. With the future, the individual can become rich by reading books that teach about investment…
Business Defense Strategies against Samsam Ransomware Abstract Most institutions have been on high alert due to the enormous implications brought about by Samsam Ransomware. The actors of this menace encrypt files in a way that can only be undone by them. The actor’s need for ransom has not spared institutions, such as hospitals, and much money has been used to pay for the keys to the encrypted files. The uniqueness of the ransomware has created the urge in business owners to come up with strategies to prevent the Samsam attack. It has dawned on the owners that securing passwords could decrease the ease of entry into the systems. Besides, there is a need for businesses to have a dynamic backup and recovery plan to assist in the case of detection of Samsam ransomware. Other strategies include: Having early detection mechanisms, adopting the update and patch management approach, monitoring access to the systems, and configuring access controls to network, directories, and files. Introduction The Federal Bureau of Investigation (FBI), National Cybersecurity and Communications Integration Center (NCCIC), and the Department…
Research Paper- Social Media Analytics for Competitive Advantages Disseminate the Following Research Paper In disseminating the research paper, various electronic databases will be researched ACM Digital Library, InfoSci-Journals as well as LearnTechLib to identify the potential study for inclusion. The research will allow for formulating an explicit framework that will be designed for guiding the dissemination activity. Three reviewers will screen the references of the paper, and the disagreements that arise will be discussed. The source, the date of publication, description for the major topics of the framework will be addressed. Furthermore, explicit or implicit references that relate to the underlying argument presented by the paper will be extracted. Additionally, a narrative synthesis of the central concept of the paper will be conducted. Upon identification of the audience, the developed content published. The findings will be later released into the national journals as well as the databases for technical articles. Furthermore, the article will be presented at national conferences. The topic will also be posted through the mainstream media, while summarized reports will be used to seek funding. The key…
How can realtors use digital marketing to boost sales? Social media platforms are known to be the game changers for the realtors that shall help them to get noticed online. From getting from buyers online for your real estate business to posting relevant Facebook business ads, social media platforms are helpful. It allows one to post important images of the real estate business. But you have to know the right ways in which you can boost the sales of your real estate business. For this, it is better that you get help from BoldLeads. Also, there are different strategies for generating leads online and some of them are mentioned below. Email marketing Email marketing is among the various channels of online marketing that help to reach out to the target audience easily. To generate potential business to business leads, this form of marketing is the suitable one. If you are new in the real estate business, you can try with email marketing that shall help to grab the attention of the target customers better. With increasing competition in the market,…
5 Reputation Management Tips For 2020 today, the internet is an excellent source of information for modern customers. Therefore, your brand should be in a position to provide the searched questions. To achieve this, you need to manage your reputation on the internet. Crafting high-quality content with relevant and sharable keywords is one of the best ways to boost your online reputation. Similarly, you need to invest in your efforts and resources to influence and control public perception of your brand. However, it requires patience to achieve the intended goals. Here are some of the practices that will keep your business top of the game. Provide Great Customer Experience Customers’ experience is the foundation of your reputation management. The attention and support you give them will either break or build your business. If customers feel your treatment is unfair, they may opt for an alternative service or product. But if you provide good customer support, you can easily achieve customer retention as well as facilitate customer loyalty. Also, remember that happy customers are your ambassadors of the word of mouth…
The industry life cycle Introduction The industry life cycle has affected the business strategy of apple in various ways. Each stage in the product life cycle is a function of two things that is the time in the x-axis and sales on the y-axis. However, with the apple company, their products were kept high to maintain the exclusivity of ownership. The stages in any product’s life cycle vary; Apple is one company that has always generated a story. Still, a recent announcement from Apple suggests that the company is currently experiencing a problem. The reduced industry life cycle can affect the business strategy adversely for the firm over some time (Rothaermel et al., 2017). Growth By the time the product enters the growth stage, the consumers have already started building a good affinity towards the particular product. However, Apple did not seem to keep its product quality well maintained, not to let the consumers down. As far as growth is concerned, the company needed to spend more money on marketing now that its product had reached out to a broader…
Is Entrepreneurship calling? Here is How to Quit Your Job Like a Pro Ranked as the 6th most attractive country in the world, Australia is indeed a great place to start and grow a business. If you have toyed with the idea of getting into business, this is indeed the best time to do it. If you are like most people, you will have a few loose ends to tie up before you are fully able to focus on your entrepreneurial journey. One of these could be your current job. How do you give it up professionally and tactfully? Here are some top tips. Get Organized Start getting organized to leave your position in advance. If your office is full of clutter and personal mementos, start cleaning and clearing up in good time. Do the same with your work computer and work phone. This will streamline the process for you, as well as the incoming job holder. Prepare Your Resignation letter Your resignation letter will be just about the most critical piece of documentation you give your employer towards the…
Is Uber A Threat To The Taxi Industry? Introduction During its heydays in the late 90s and early 2000s, Blackberry was the king of the hill (inqu—). The company led the smartphone market, and as years passed by, they released new phones with updates and fresh features, which turned out to be good. The problem with Blackberry is that they did not focus on the consumer, which turned out to be a very big market place than anyone expected. Today Blackberry is just a name in the history of smartphones. With the rise of Uber, many questions are being raised if it is a threat to the taxi industry, but from history, Uber is not a threat. Uber is the next evolutionary step in the taxi industry, and anyone, a person or organization who don’t notice the impact of technology in the taxi industry will be left behind, just like Blackberry. Uber: The next evolution in the Taxi Industry In our world, the only constant thing is change; everything else changes — the same with the taxi industry. With the…
car manufacturing companies I will choose car manufacturing companies. The car manufacturing organizations of UAE have stated using the total quality management strategy, which has primarily helped to improve the productivity of the companies. Moreover, people of UAE are fascinating about buying new and expensive cars which signifies that the car manufacturing companies are running a highly profitable business there. Thus, targeting car manufacturers as insurance clients can be useful for me to run a profitable business there. Reasons for choosing the car manufacturing companies as target companies are as follows: The car manufacturing business is a trendy business there with a scope of high profitability. Thus, targeting them as a client can be beneficial. Adding insurance with the motor vehicles can be a significant business strategy insurance company and the car manufacturing company The tax relaxation for automobile companies ensures a more profitable return
Marketing plan for Burger King Introduction This paper outlines a marketing plan proposal for King Burger presented to the company executives to adapt for them to increase their profits and gain a competitive advantage over other companies. Burger King, a well-established fast-food organization in the United States. This proposal will encompass the strategies based on the products that the company will offer through target marketing using its marketing mix tool. SWOT Analysis Strengths Burger King is one of the largest brands of the fast-food industry; it should ensure that it intensively uses its brand to bring out the hidden potential that it has. The company should diversify its products such as breakfast, desserts similar to other companies that have emulated the strategy. The company has a strong brand that has seen over 80% of franchised outlets, which should further assist the company in innovating its menus that will draw more customers. Weaknesses The company should address its main weakness which is the business model. Its model of business is easily imitated by different companies such as KFC that has also…