Comparison of Logistic Companies The logistic system has a significant effect on the cost of services and product, revenues, quality, and competitiveness in the industry. Evolution of third-party logistic provider (3PLs) has improved the level of services offer in the industry through activities that are outsourced to a logistic service provider. They also have a strategic dimension which has increase competition in the industry. The organization that incorporate 3PLs have a competitive advantage over its competitor. This essay compares and contrasts various 3PLs companies in term of industry, technology integration, services, uniqueness, and contract requirement, and customized solution. Compare and contrast between DHL Express, Expeditor, and Neovia logistic Industry and services DHL Express is a global logistic company offering a wide range of logistic services in more than two hundred countries. The company provides logistic services to technology, auto-mobility, chemical, life science and healthcare, public sector, retails, energy, and manufacturing sectors (“DHL | English,” 2020). It also offers consumer logistic services through DHL parcel and ecommerce service. Other service includes supply chain solution, express services, warehousing and distribution, and mail.…
The concept of societal marketing The concept of societal marketing is a strategy that emphasizes marketing meeting the needs and requirements of society. Moreover, the idea places human welfare on top before benefits and fulfillment of obligations (Banu & Sami, 2014). It majorly stresses on social duties. Regarding this, the business has the mandate to assess the interests of the target society and designing the products which are suitable to the customers. The attention of the customers varies, for instance, from color, packaging, shape design to the size of the product. Nevertheless, society marketing works towards improving the livelihood of society by offering education and the provision of quality products. Besides, it ensures that the company engages in operations that preserve and uphold the long-term interests of the community (Banu & Sami, 2014). To have successful societal marketing, the company must observe various considerations. These may include price, product, place, and promotion. Regarding the product, it is the good and service that is offered to the market by the company. The product should be legally accepted, healthy as well as…
Rich Dad Poor Dad by Robert Kiyosaki Introduction In the book, the author, who is also the narrator, says that the main reason as to why people struggle financially is that they do not know how to manage their finances. They go through school and acquire absolutely no skills in how they enhance their revenue streams and also become successful entrepreneurs. In other words, they learn to work at the service of money and do not learn how they can put the money to work for them. The poor but educated dad is of the idea that people should go through school, get good grades that can help them get top jobs and rely on the benefits that come with employment. However, the rich dad is of a divergent opinion as he tells the narrator that he should make money by himself and not depend on salaries. In this essay, I assert that we strive to make the most of our abilities, just like the poor dad prescribes, as opposed to being defined by the environment. The most crucial pearl…
Importance of Social Media in a Business Social media is important in a business. It has close to 3 billion users, and it is still booming wit time. Below we can see some of the reasons why social media is important in a business. Economical way to Market A Business There are many applications that can be used to manage one’s social media accounts and presence all at once. For example, HooteSuite. The target customers are easily reached and thus create profitable benefits like increased traffic. The cost of advertising is relatively low considering the audience that it will reach. Generates Brand Attention A determined social media presence gives focus to your brand. Many people in social accounts are there to discover different items posted. Also, in creating brand values, it helps to create a significant relationship with the consumers. Updating your profile frequently enables you to get exposure to your product. Access to a Wider Audience Keeping what you post in social media informative and interesting, helps to reach wider listeners both locally and globally. This…
Student’s Name Professor’s Name Course Date Marketing. Evolution of Marketing. Since the resurgence into the computer and internet world of the 1980s, running businesses have taken a 3600 turn. Since that time, to date, a significant evolution has taken charge of marketing. Great and flourishing firms have resolved to online marketing and cutting on issues about locating distributors and retailers at different places of their target market. The instance of a company that fully embraced the evolution and was able to realize good fruits is the Ali Baba of China, which Jack Ma is the CEO and founder. Through online marketing, this Chinese company was able to hit high levels in the shortest time possible, making the whole world its market target. This course puts clear the subject on the “evolution of market” through the emphasis it sets on the information age with the network economy. The presence of the internet and social media platforms has been a significant boost and of positive impacts on marketing. Any companies that have embraced these platforms have or making milestones regarding their sales.…
Human Resources Management Name Institution Human Resources Management – A Case of Global Plastics Int. Co. Today, succeeding in business requires the leader to have an open mind and be able to embrace change. This requires flexibility, organizational skills, and proper planning. Without effective leadership in the organization, a business is doomed to fail. Many companies that face organizational challenges fail to take into consideration what it takes for a successful business. Many people begin businesses with the thought that they would open their computers and open their doors as they begin to make money only to realize that making a profit in businesses requires more attention than they thought. Studies show that for a company to succeed, planning is essential. This does not only apply to companies that operates in large scale, but medium and small scale companies as well. One key area that businesses fail to consider is analyzing their competition and recruiting a workforce that would enable them soar high in todays’ competitive market, as well as leveraging on their resources. It…
The Importance of a Strong Brand in Marketing Efforts Marketing strategy is a vital tool in current organisations. According to GbolagadeAdewale and Oyewale (2013), an effective marketing strategy promotes the organisational competitive advantage. Marketing efforts are multidimensional. The marketing concept entails analyzing the environment, market, customer behaviour, and current industry trends. This information is essential in establishing ways through which a firm can access its target consumers. The primary element in marketing efforts is researching the market. The study provides sufficient information regarding the customer and the competitor’s strategies. The main factors to consider in the research include promotion, packaging, and distributions. In marketing efforts, the brand plays a vital role in increasing market share. Also, developing a strong brand promotes organisational competitive advantage and performance. This essay critically examines the view that developing a strong brand the most vital part of the organisation’s marketing efforts. The paper is centred on the 7Ps marketing mix and Maslow’s hierarchy of needs models. Identity is among the cornerstones of corporate marketing. As espoused by Buil, Catalan, and Martinez (2016), the concept of…
How to Get the Best Marketing Agency There are various types of businesses emerging in the globe t. The various types of businesses vary in the kind of products that they are selling out or the services that they are offering. When the business gets started or even when continuing, the business individuals will always want more clients to buy their goods and get their services, they, therefore, ought to market out their business. Marketing is a challenge to most business personnel, as they are not aware of the best target audience, the best means of marketing among others. There are a variety of marketing agencies that make the services and goods of businesses to be known to the right audience, but choosing the best of these agencies is a challenge that faces many. The following are some of the aspects that one can consider when in need of the best marketing agency. The various ways in which they perform their marketing services are among the most vital things to check out. There are various marketing agencies that offer…
The importance of Adam Smith, John Keynes, and Karl Marx Adam Smith Adam Smith is known as the father of economics. Smith is important for his renowned and firm stand in economic freedom and his key role in uncovering the key to prosperity. Adam noted that the majority of the people were of average income and minimal wages. The rich and powerful were the minority, and their wealth alone could not count as the wealth of the whole nation. Adam further stated that the wealth of a nation could not get measured by the riches of the wealthy and powerful but rather the living standards of the average citizen. To Achieve that, Adam believed, was to give the people financial freedom. Adam encouraged the free movement of labor, capital, money, and goods because it led to economic freedom and a better material life (Mark, 2016). The realization of economic freedom was a significant milestone in economic prosperity. All members of the society would be enriched not only individually but also collectively to make decisions that suited them best. Economic freedom…
The Role of the Media in the Society The media plays an important role in our societies. It is responsible for informing and educating the public on a wide array of issues. In the discharging the above roles, the media influences the way we think and shapes our opinions on various issues to some extent. In this paper, the role of the media in shaping the public opinion on a group of people will be examined. In particular, the focus will be on an article on adolescents. According to this article, an eighteen year old girl died after overconsumption of alcohol during her birthday. The paper will seek to examine how the ABC News explored the consumption of alcohol by the teenagers. The article appeared in ABC News on 23rd May, 2015. It was written by Charlotte Hamlyn and it was featured in the first pages of the paper. It had a captivating heading which read, “Nicole Bicknell inquest; Perth teen wanted to drink 18 shots of alcohol on her birthday.” Although the headline of this article was captivating and…