How to select the best reputable web designer for your business? In today’s competitive world, the best marketing strategy to reach the masses would include the complete usage of the digital platform. Every small and big business needs to have their appropriate website showcasing all their details, services as well as their prices to the world. The websites are one of the best ways to reach every household without any hassles. With such a platform, you can let people be aware of the products of your company as well as your achievements in the market. Such digital marketing strategies are being highly favored in comparison to the age-old conventional ones. However, given the number of website designers in the market, it is quite challenging to select the best one for the maximum profits of your business. You must check out the web designs Singapore of each of the leading designers in the market to determine the best one for your company. Apart from that, here are some of the essential things to consider before selecting the appropriate designer for your…
How to choose a digital marketing service for your brand? Selecting an appropriate digital marketing company is an essential aspect of the success of the brand in the market. In case you are new to the marketing world, you need to be aware of some distinct features which can help you to select the appropriate company for your brand. Remember, a digital marketing team lays the foundation for the success of a specific brand in the market. Given the number of companies available in the market, it is tough to select the best one among the lot. Therefore, here are some expert tips to follow while choosing the appropriate digital marketing company for the success of your business in the market: Know your company needs One of the primary things to follow while choosing the proper company for marketing your products is to understand the exact requirements of your company. You need to specify the requirements of your company and the products well enough to the appropriate digital company.. Check the reputation of the digital company in the market While…
BENEFITS AND DRAWBACKS OF FLEXIBLE WORKING IN HOTELS Methodology Introduction Research is an investigation to answers the research questions. Methods that were used in the study were critical in addressing both the research hypotheses and research questions. The quality of research was determined by the kind of methodology used. The application of inappropriate methods leads to unjustified results. (Kothari, C. 2017, 94). When choosing a methodological approach to research, it is essential to understand the nature of the study (qualitative or quantitative). Some studies, however, have both the component of qualitative and quantitative analysis and uses both qualitative and quantitative methods. The benefits of using appropriate methodological approaches include the ability of research methodology to generate answers to challenging research questions and test hypotheses. Designing proper research requires the researchers to determine the methodological approaches and then all the components of research methods based on the study (Mackey, A. and Gass, S. M. 2015, 69). The methodological components discussed in this section include the approach or strategy of research and design of the study. The data collection outlines the…
Marketing strategy and Management Question 1 The changing nature of the marketing ways has led to the change in the ways that exchange in the stocks is done. The changing nature of the market has made the businesses and organizations rethink their ideas of the market, and they have come up with new ways of marketing. The changes have made the exchange concept in marketing to change drastically. The changes have led many people in the market to also think about their ways of going about the market. The dynamic nature of the market has led many people in the field of marketing and exchange to come up with newer methods of marketing and trading (Taylor, 2014). Trading has been explained as the exchange of goods and also services. Still, the dynamic state of the market and nature of marketing has been influenced by the quality of customers changing and even the shifting nature of their behaviors. Customer behaviors and their nature have become an influence on the marketing strategies in the market used by the businesses organization…
Rough Draft of Social Media Since the invention of social media, the number of children and adolescents using social media platforms has immensely grown. Some of the social media platforms mostly used by children and adolescents include Facebook, Snapchat, YouTube, and Instagram. According to a research conducted by the Pew Research Centre in 2015, a large number of children and adolescents had access to smartphones with 92% of the children reporting that they logged in to any social media platform daily. The African-American children and adolescents were the largest percentage of teens who had access to smartphones, then followed by the Whites and, finally, Hispanic. The report revealed that 85% of African-American teens owned a smartphone, while 71% of White and Hispanic owning a smartphone. The wide access to smartphones had contributed to the increased use of social media amongst children and adolescents. The negative impacts of social media in children and adolescents are vivid as it has become a tool for bringing social problems, isolation, and destruction of effective interactions (Stokes & Price, 2017). African-American children and adolescents frequently…
Five secret tips to be efficient in a small business What is a small business? Small business is any business that is limited in size, the revenue it generates and has very few employees or no employees. They include the small medical stores, groceries, small bakeries, cafes and small manufacturing company. A small business may be owned by an individual, partnership and also privately owned corporation. The main aim of a small business is usually to generate more income and grow to a big company. Most small business has been working hard to create a lot of income but lack proper guidelines on how to make more profit through what they have. In this article, we have highlighted secret tips that as a business, you need to focus on and help you as a business owner achieve your dream. Secrets tips that as a small business you need to grow your business Account for all your business transactions Most small businesses lack the proper mechanism to monitor their expenses and earning. As a business person owner, you need to account…
Risk Management Strategies in the Cloud Computing Sector Abstract Cloud computing and related technologies have grown exponentially in the recent past. Cloud computing has offered several solutions to both the individuals, companies, and even to large corporations and organizations. However, even with the benefits that come with cloud computing, there are many issues related to security and continuity that cloud computing has compromised. Cloud computing platforms are vulnerable to threats and risks, and it is up to the administrators and managers of cloud computing in individual companies to take a step forward and put in place measures to manage the vulnerabilities. It is evident to note that the conventional approach cannot apply in this area as far as the development of a risk management framework is concerned. This study looks into previous submissions and propositions on frameworks to be used for cloud computing. A more in-depth look is initialized, and the strengths and weaknesses of each structure are determined. The paper then proposes an updated and more effective approach in securing cloud computing platforms for organizations today. Introduction Technology is…
Macro-Marketing Environment According to Philip Kotler, the marketing environment refers to ”external factors and forces that affect the company’s ability to develop and maintain a successful relationship with its target customers.’’ Macro Environmental Factors The following are the commonly identified macro-environmental factors that influence marketing: 1.Demographic 2.Technological 3.Economic 4.Political 5.Natural 6.Cultural Demographic environment. This environment entails several people found in a particular place at a given time. It relates to their gender, race, size, location as well as distribution. This environment informed Marketers on how to sample, stratify and segment the target markets where they will attract potential customers. Technological environment. Technological forces are ever dynamic, and they influence marketers’ opportunities, methods of new product development and ways of exploring new frontier markets. Techniques applied in presenting a proposition to the market and know-how keep on changing. Today a firm that does not embrace the use of computers and the internet may not make a lot of sales to make a firm enlarge. Economic environment. Factors that influence consumer spending habits and purchasing power affect the marketing approach…
Saudi Hospitality Heritage Company Introduction In the current world, several companies aim at going international. This is because companies such as Saudi Hospitality Heritage Company want to expand their growth or rather its operations. Additionally, other than expanding operations, several benefits are connected to international trade which includes better revenue generation and investment opportunities, new sales competition, diversity, cost reduction as well as recruiting better productivity measures (Brack, 2017). It is, however, important to understand the constraints connected to international trade such as difficulty in communication and transportation, export and import restrictions, studying of foreign markets as well as risk in transactions (Alalmai & Arun, 2020). Thus, companies should initiate methods to test the company’s marketing potential to fit in the competitive world of marketing. Among the methods that can be used in such cases include the approach of analogy, time series analysis, chain ratio, multiple regression modeling, and proxy indicators. The goal of this essay is to access the Saudi Hospitality Heritage Company’s readiness to internationalization incorporating data sources one might use to estimate the company’s capacity. Via the…
Transition at TESCO TESCO, as a company, is facing massive changes. The organization is supposed to absorb a new CEO; thus, the company’s leadership will change. This particular document is drafted to highlight a detailed analysis focused on all external and internal environments. In light of this analysis, all current challenges facing TESCO in its environment are discussed. Besides, the document brings out different management theories focused on giving essential ways to manage change resistance. In light of these theories, TESCO can quickly adapt through the process of transition. This particular paper discusses different styles of leadership put in practice and any specific style that best suits TESCO’s new CEO, Dave Lewis. Challenges Facing TESCO The most common threat facing TESCO comes in from discounted stores like Lidl and Aldi. Lidl and Aldi have a massive customer appreciation that led to rapid market growth. This growth in the market occurred at the expense of TESCO’s shares in the exchange. This issue of losing the market share led to multiple questions on TESCO’s pricing strategies. The shift in market share…