Explanation of societal marketing
The strategy is a plan of action that is implemented to achieve the goals and objectives of any given organization. Societal marketing is an example of a business strategy that every organization can put into concentration regardless of the welfare of the people belonging to that society. The societal marketing idea requires the management to take strategic decisions that are in line with the interest of people and not only human welfare. Besides consumer needs and not only wants of the consumers. It is not only the consumer wants that are put into concentration but also the long term societal issues (Zbuchea, 2016).
Societal marketing aims to initiate things that are friendly to the environment of consumers. Therefore for an organization to attain its vision and mission statement, it has to ensure that it puts the concentration on the conceptual requirements that are solid from the public. The societal marketing contributes to the expected growth of the organization because the needs of the people will be heed. Societal marketing aims at the creation of awareness about the brand of products that are offered, contribute to the nature of an image of the organization, attributes to increased profits and finally creates differentiation between competitors. Therefore, this concept is based on improving the viability of all sections of the organization, beginning from Small Business Units to the leading organization (Singhal, At.al, 2017).
An example of organizations that are using the societal marketing strategy is Procter that produces Ariel detergent. The organization coordinates a fundraiser through the soap that it sales. Each package of the detergent contributes to the contribution of funds to the lesser privileged people worldwide. Additionally, Procter takes a share of the profits acquired from the sale of their products and offer to the development of society (Young, 2018).
In conclusion, the concept of societal marketing aims at the company ensuring the needs of the consumers are met. Their wants are noted and provide optimal satisfaction to consumers and all society through welfare considerations. Therefore, there is a need to be equity between profits that organization gets, how the customers get satisfied with their needs and finally the societal investment.