Facebook and fake news
The major controversy that faced Facebook in 2017 was fake news. They were allegedly publishing falsified stories that appeared on the user’s timelines. The Facebook users supported the move towards authentic news since two-thirds of them use Facebook for news, and they wouldn’t want to use falsified story.
The users being the significant stakeholders of Facebook, they determine the popularity of the platform. Facebook’s responsibility to the users is to make the social media platform easy for them to use and also ensure the privacy of their information. Also, ensure that the news has not been falsified. Advertisers make the most revenue for Facebook (Wells & Winkler, 2017). It offers advertisers targeted access to Facebook, Instagram, and WhatsApp users. Employees manage, create, and improve Facebook services. Facebook should compensate them appropriately because they keep the platform afloat.
Stakeholders can negatively impact the performance of the company in a big way. The users, for instance, reduced, which resulted in losses. If the advertisers pulled off from Facebook, then it would make no substantial revenues. Facebook responded very fast to the acceptance of the responsibility and stated that the company would be changing on their information security policies. The immediate action taken by Facebook was to ban fake news from using the organization’s network of advertising and resources. The users, on the other hand, helped the public relation issue by providing less information on the platform.
The main objective of Facebook should change into centralizing the privacy app setting and reduce the data a person provides on the platform. Also, advertisers on Facebook will have to be authorized; they will, therefore, show who has paid for the advertisement. The following steps will help in interaction. First, identify the objectives, select your target audience, prepare your budget, choose a format, prepare an engaging ad, and finally measure your ads’ performance.
References
Wells, J. R., & Winkler, C. A. (2017). Facebook Fake News in the Post -Truth World. Boston: Havard Business School.