IKEA Corporate Company.

IKEA Corporate Company.

Introduction

IKEA, a Swedish-founded international group which is highly known for its modernist designs. The company policies and trades its home decorations, kitchenette appliances, ready-to-assemble furniture. IKEA corporate has been the world’s largest retail furniture ever since 2008. The company was founded by Ingvar Kamprad, a 17-year-old by then in the year 1943. IKEA Corporate Company is well known for its up-to-date furniture designs, and numerous types of machines, the inner design of this company is connected with environmental easiness. IKEA is well known for its company continuous product development, cost control attention, and operational details. IKEA vision is to produce every day superior life for numerous people through offering large selection homemade products and form-fitting for low prices which many people can afford. Being employed in IKEA Corporate Communications Department as a communication advisor there are various business strategies that Fauna the new business invented by IKEAS and SNØHETTA which can help in the launch of this new business and policy towards Norway market.

The new furniture which is called bold, exciting and brings inspiration from wildlife and Nordic nature has the primary target which is private homes, but IKEAS  believes this new business can as well take good care of the architectural office, creative environment, and advertising agencies. IKEA is curious about everyday life in Norwegian homes and wants to inspire and surprise them with good home decor solutions. To capture the international business, Norway, the company needs to have great strategies for effective media communication. There are key factors which are well-thought and can help in the expansion of this global product. Communication channels like TV are effective ways of reaching masses, radios, phone emails, print media, and some social networking websites and blogging’s are some other useful tools which have a creative technique in promoting the product. Managing relationships and trust is another crucial factor which can be done effectively by proving the trustworthiness of the product. Passing the right message to the audience in a professional way is a way of establishing reliability. Once the target audience has accepted the credibility of Fauna furniture’s it will be easier for the company now to major on task orientation like organization profitability.[1]

Cultural diversity and language are also tremendous and important communication strategies which may be considered. Since the proposed approach is Norway, understanding ways of communication is essential and even knowing the intercultural environment which will enable the company to know how to handle cultural differences. For the communication strategy to prevail, a team that is proficient which has an in-depth of communication understanding has to be chosen and one which is obliged towards cultural diversity and language.[2]

SWOT ANALYSIS

The pricing policy is a significant factor which Fauna Company has to strategize in if the company will major on quality and durable furniture’s, items which are environment-friendly, designs that are unusual and diversified products automatically the sales will rise. The company financial year 2017, IKEA Group reports a total turnover of 34, 1 billion
euro. The company has 355 warehouses in 29 countries, offering the best will cause Fauna to double and have more profits since now it is selling [3].

Conclusion

Due to a lot of competition in today’s business world for any company to penetrate through there should be a strategic plan that can be helpful. After the campaigns end for Fauna Furniture’s to inspire and surprise Norwegian homes with good home decor solutions, good communication systems and having good pricing policy can help in achieving the audience targeted.

[1] Brealey, Richard A., Stewart C. Myers, Franklin Allen, and Pitabas Mohanty. Principles of corporate        finance. Tata McGraw-Hill Education, 2012.

[2] Strand, Robert. “Corporate responsibility in Scandinavian supply chains.” Journal of Business     Ethics 85, no. 1    (2009): 179-185.

[3] Edvardsson, Bo, and Bo Enquist globally. “The service excellence and innovation model: lessons from      IKEA and other   service frontiers.” Total Quality Management & Business Excellence 22, no. 5 (2011): 535-551.