L’Oreal company
Innovation can be sustained through the promotion of autonomy, variety, and experimentation. L’Oreal has maintained innovation in the industry by dismantling formal structures and task regulating systems. They have introduced various departments that are responsible for multiple projects. On the other hand, the company has encouraged the development of informal autonomous working groups. The strategy has helped the company to coordinate various departments hence promoting innovation. Additionally, the groups play a significant role in fostering new ideas into the company. The company gets access to productive ideas that help during the decision making process. The groups have a chance to exchange knowledge and informal teamwork. L’Oreal has gained the freedom to make exploration and make experimentation within a given structure.
The company developed organizational allies of innovation. L’Oreal is a communitarian organization that encourages lateral open communication. Worker feels part of the company when the management gives them a chance to present their ideas. L’Oreal embraces decentralized decision making. The company allows workers with extensive local knowledge of the current situation to make decisions. L’Oréal’s operation is based on community and team coordination. Most of the activities that are conducted in the organization are successful due to coordination between various departments. Teamwork promotes innovation since people can share ideas. L’Oreal is a project-based organization. Its personnel and departments are organized around each particular project. On the other hand, activities in the company are incentive-driven. For instance, the company has been expanding globally to increase profit margins and revenues. All the workers in L’Oreal are aware of their responsibilities and what is expected from them. The models used by L’Oreal has helped it to promote complementarity, integration, and knowledge sharing.