Reflection on La Presse Digital Transformation
La Presse is among the leading actors in the Canadian newspaper, and it is set out to innovate and reinvent its industry model, which involves its value, costs, revenue streams, and primary resources. The central drive of this invention is the design of its new digital product, which is the la Presse digital app. With the company discovering its digital potential, there has been the creation of an online side-market for its buyers, making the company ride the wave of technological shifts over the years. The digital company strategy has made it easier for the company to reach a variety of audiences, such as the youth (Camille, 2018). With the expense of daily production of newspapers reduced, the company should also reduce the cost of the online paper. This move will increase their customers since readers have adapted to using mobile phones and tablets as a form of receiving and consuming information. This strategy will allow the business to recover from its revenue losses, which had accrued from their print classifieds, low print subscribers, and decreased print advertising. Through the creation of a two-sided marketing place for the company classified, La Presse could recover the revenue lost due to the company’s use of Craiglist. Don't use plagiarised sources.Get your custom essay just from $11/page
With La Presse opening digital platforms, they have gained significant traction over the years. However, opening a platform where readers can create their content will be an added advantage since this increase traffic to the website at the same time, allowing more paid advertisement. Also, open content creation by its users and digital publishing will make the company gain market shares in spaces that are dominated by other businesses, for instance, Face book. In summary, La Presse focusing on reducing cost through innovation, will allow the company the autonomy to continue innovating more ideas of expanding the business.
References
Camille, Sandrine PROM TEP, Sylvain SÉNÉCAL4, (March 2018), Digital Transformation at La Presse: A – Crafting a New Digital Strategy ,Volume 16, Issue 1 , Volume 16,