Rolls Royce

Rolls Royce

Rolls-Royce motor cars NA LLC is the sales and marketing arm in America for the esteemed UK-based Rolls-Royce motors brand. These cars are recognizable all over the world due to their spirit of ecstasy hood adornment and beautiful Roman architecture (Berry and Wilcox, 2015). The Phantom coupe, Phantom, Phantom extended wheelbase, and Phantom drophead are the leading products of the company each averaging at $450,000. The firm faces stiff competition from Mercedes-Benz that offers more power and better technology (Pugh, 2015). Besides, the latter covers a wide market worldwide due to the favorable prices. Additionally, China’s companies, for example Toyota has stolen most of the engine technology used by rolls-Royce to make cars that have the same features but cheaper.

Rolls-Royce’s products are unique compared to their competitors due to the ability to take off and accelerate at high speed and have efficient braking systems (Morrison, 2015). These cars offer great comfort and silence when driving, for example, the cars built in the last 15 years use modern robot systems making them reliable enough and can last for long. Besides, the petrol engines can be replaced with electric ones that can be charged since technology is changing. However, Toyota and Benz sell their products in all parts of the world unlike Rolls-Royce which only covers the rich nations with modern roads.

 Reference List

Berry, J.M. and Wilcox, C., 2015. Interest group society. Routledge.

Pugh, P., 2015. The Magic of a Name: The Rolls-Royce Story, Part 2: The Power Behind the Jets. Icon Books Ltd.

Morrison, M., 2015. Rolls Royce to fly Trent XWB with largest ever 3D printed part. Flight International, 201509.