Seven Questions to Ask Before Your Next Digital Transformation
The exponential modernization and improvement in the digital world are shifting the style of living, communication, and ways of carrying out business. Therefore, keeping this aspect in mind, MNC’s are considering digital transformation as an indispensable factor for advancement and prospects for intensifying the company. In this regard, digital disruption is not a new concept ince from decades; this concept is affecting different sector i.e., healthcare, music industry, business industry, photography, and many others. All these sectors were disrupted by new trends, players, and entrants that were impacting digital technologies.
Digital transformation is the concept that denotes to the modifications that are connected with digital technology applications (Stolterman & Croon Fors, 2004). While George Westerman (2014) defined digital transformation as the usage of the latest technology to fundamentally enhance the reach or performance of organizations. Advancement in digital technology is a need in this competitive world, and many companies are aware of its importance and are trying to be technology savvy. Companies are also leveraging different tools of digital technology and adopting consumer-centric approaches to increase their productivity. Don't use plagiarised sources.Get your custom essay just from $11/page
However, various corporations are in the process of integrating digital analytics, social media, and other smart devices with their traditional strategies to modify the internal procedures, rapport with the clients, and valuable suggestions. Conversely, nearly 69% of the companies also fail in their struggle towards digital transformation. Conferring to Barry Libert report (2016 ), approximately 66%-84% of companies face failure in terms of digital transformation as the top management tries to generate innovative and pioneering capabilities into the companies with influential, traditional culture and operative models.
Considering the points in the article, is it wrong that digital transformation is a collaborator of the enemy for extensive business? Since the question is abit technical, the solution according to view is that there are things that need to be considered including the latest trends that impact digital transformation, critical digital strategies, steps to be on track while transforming digitally, technologies required to make transformation process successful, initiating & prioritizing digital transformation, obstacles in successful digital transformation, change mediators in the process of transformation, approaches for companies in the process of digital transformation, impact of digital transformation on the company and factors that lead to success of transformation process.
In conclusion, changing an association is troublesome, and the examination demonstrates it. Be that as it may, it is as yet worth doing. Fenwick’s (2017) appraisal is that by 2020 each business will turn out to be either predator or prey. As a pioneer, the companies know the nuts and bolts of overseeing change. Yet, an advanced change goes further and subsequently makes diverse requests on its internal & external procedures and its employees. Consequently, be that as it may, the company has the chance to put resources into the most productive and profitable plans of action the market has seen.
References
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Fenwick, N., 2017. Six Strategies To Strengthen Your Company’s Digital DNA, UK: Forrester.
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