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Starbucks post

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Starbucks post

Discussion

Starbucks has the most prominent presence online in the hospitality industry. Starbucks does not post updates all often, but when they do, they are usually ultra-clever and eye-catching. Thus, the posts get a lot of views, comments, and likes. In particular, I am really impressed by their recent Facebook titled ”All new, all you. The nondairy Almondmilk Honey Flat White hits the spot”. The post was uploaded on January 7, 2020, and since then, it has attracted more than 5,500 likes, more than 2,300 comments, and almost 500shares. The post was about a video advertising Starbucks’s newest drink. The drink is a nondairy product made up of a mixture of coffee and almond milk sweetened with honey and appears flat blonde white. Through the post, I developed a fresh perspective of the brand, and I was also able to generate engagement around other Facebook followers.

The post was interesting because it featured the reaction button. With the feature, Facebook followers could respond to the post using a variety of different reaction emoji’s including “love,” “wow,” “haha,” “angry,” and “sad” instead of just the traditional liking. Starbucks uses these emojis to engage its followers and gauge interests and feelings about specific products. The wow, love, and like reactions, lets Starbucks know if the followers found their product entertaining. The attitudes were predominantly positive because the images used in the video were attractive. The reason is that people naturally gravitate towards things that they found easy to absorb and consume, hence the positive reactions. However, if the post did not create a desirable impression, Starbucks would find its followers getting angry results, and it would need to revisit its social media content strategy.

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