Taco Bell Scandal: Where’s The Beef?

Taco Bell Scandal: Where’s The Beef?

Any organization without a legitimate emergency alleviation plan will undoubtedly fall flat or endure a catastrophe. As with the Taco Bell case, “a communication practitioner should break down the effect of the emergency on the notoriety and improvement of the association.” (Weinmann & Bhasin, 2011 para. 2). A crisis results in budgetary, reputational and operational harm. In 2011, Taco Bell confronted a claim charging that the eatery deludes its clients with respect to the correct substance of its Tacos. Therefore the negligent actions of Taco bell led to a lawsuit from an employee who guaranteed that, in spite of Taco Bell promoting its meat as seasoned beef, it just contains about 88% beef (Roper, Samikkannu & O’Rourke, 2011). The lawsuit from Alabama law office asserted that a lab examination demonstrated that Taco Bell’s seasoned beef consists of an assortment of ingredients taco consequently can’t be connected as a flavoring in the seasoned beef. From this perspective, Taco Bell intentionally mislabeled their products deceptively their clients misinforming their community.

CEO Video Segment

[Video Fades In with CEO]

Hi I’m Greg Creed, President of Taco Bell, the incident of the past several weeks that have been archived in different news sources, has been mind-altering in our association’s history, similarly as with all difficulties when they come in your direction, you can do one of two things: ignore the problem as if it was an anomaly or you can do an examination and determine what you can do to ensure that the problem never happens again.

As the CEO of this company, I want to apologize to the Taco Bell community for disseminating misleading advertisement that even though our seasoned beef is USDA inspected it’s not 100% beef. As a casualty of our unethical behavior, I apologize for the damage our false advertisements have caused and I want to rectify this situation by disclosing a full detailed ingredients list of our seasoned beef. I understand that noteworthy harm has been done to our reputation, however, I would like to repair that too.

[Video Fades Out] [Video Slide Fades In “Full Disclosure”] [Video Slide Fades Out]

[Video Fades In with CEO]

Full Disclosure

Our seasoned beef is only 88% beef and the 12% remaining is made up of various ingredients such as 3% is water, 4% is Mexican spices and flavors which includes chili powder, onion powder, tomato powder, cocoa powder, garlic powder, sugar, salt, and 5% is oats, soybean, yeast, cameral sugar, citric acid, corn, and other ingredients.

[Video fades Out] [Video Slide Fades In “Our Promise To You”] [Video Slide Fades Out]

[Video Fades In with CEO]

Our Promise To You

Over the next 24 hours, we will be providing a full detailed list of our ingredients for each one of the products that we serve, on our website, www.tacobell.com, and our Facebook page, facebook.com/tacobell. Also, we have withdrawn current or archived Taco Bell advertisements that implicitly or explicitly state that our seasoned beef is 100%, and we have changed our procedure to implement ethical advertisement practices by being truthful and authentic.

Taco Bell Credit Program

Moving forward, we are implementing a chargeback program which offers customers to be refunded for products that have not been fully disclosed on our website because we are committed to providing our community with excellent customer service.

Taco Bell is a company that takes pride in making the best Mexican style food while giving quick, cordial and accurate service, and we acknowledge and we besiege the chance to correct the errors we have made and to anew to modify our actions and to gain your trust in us once more.