The production team management role
Before production, the organization is supposed to assess the underlying demand of the customers to design a product that meets the customers’ specifications and need. Buyers have different types of products that they need to quench their desire. Tangible products are goods and services that are physically given to the customer. Extended goods are offered together with the services required to incorporate their use by the buyers. Generic products are the essential benefits that the user expects to receive along with the goods on delivery. The production team management is supposed to identify specific assets that will meet the requirements and standards of the market. The firm has entitled the role of establishing product management to plan the marketing strategy of end-use products and the programs to create awareness to the customers about the existence of the product in the market. The organization should educate the workers on how to assimilate the emerging changes in the market to match the increased customer demand hence maintaining the advantage of competition in production.
The organization should establish steady areas to ensure the flow of raw materials throughout the production activities to ensure continuous manufacturing. This reduces delays in production that may lead to a decrease in the market, therefore, becoming difficult for the firm to achieve the set goals and objectives. Before production, the management team should ensure that there is adequate and well-serviced equipment used in production to reduce risks of machine breakdown during production activities. The company should employ a risk assessment team to keep the frequent evaluation of threats that may slow down production activities in the organization. The team should develop strategies that aid in mitigating vulnerabilities that may invade the operating machines leading to a low output that may cause a reduction of the available market of the organizational products. The production of the goods should include convenience goods, shopping goods, and specialty goods that lead to the attraction of a wide range of customers in the market.
When venturing into production, the organization should consider the geographical concentration of the market to produce goods that match the available customers. In cases of vertical market, the products and services have limited buyers; therefore, the firm should deliver fast goods that are commonly used by the customers. In horizontal markets, the production management team should ensure there is a wide range of goods and services produced since the market is all firms in different industries. The product should be of high quality and standardized prices to ensure customers are fully satisfied. This helps in the market expansion of the product. Also, the organization should create channels that the customers use to access the products from the firm efficiently. The buyers should be able to air their complaints about the products directly to the organization for improvement. The departments involved in the production should have free interaction to ensure a smooth flow of information concerning the products.
When developing a new product, the different organizational teams should cooperate in setting achievable objectives during decision making. Benchmarking from fierce competitors helps when there is a need to improve the quality of the product as different skills and knowledge are learned. The organization is also entitled to a duty of carrying out time to time product audit to ascertain if the available product should be continued or improvement is needed. Auditing helps in determining the most profitable products and to what extent the market is satisfied by the product. The organization develops strategies such as promotion strategies to create awareness on new product branding to increase market catchment. The organization should ensure that there is market manager personnel to oversee the entire product line from raw materials to the consumer. The brand managers find available market gaps available for new products that increase customer satisfaction. The organization should establish a production channel that ensures that the needs and specifications of the customers are achieved hence expanding their product market.