Zappos’ Corporate Social Networking

Zappos’ Corporate Social Networking

Zappos is the largest an online clothes, shoes, and accessories retailer in the world. Just like other companies, Zappos faces stiff competition from other organizations in the fashion industry. However, it has emerged as the best company when it comes to corporate social networking.

Question 1

Zappos’ social media tactic revolves around networks such as Twitter, Facebook and Instagram to improve customer service. Zappos has an active twitter, in following and it uses it to reply to consumer-related queries. In Facebook, Zappos segments the customers and targets those using custom audiences. Concerning Instagram, Zappos uses attractive and exciting images to entertain and show personality.

Question 2

The company’s target market is online consumers, and it does an excellent job in targeting these people through its social networking site. The reason is that Zappos has landed on engagement as its crucial metric to track performance. In ensuring the success of its social networking site, Zappos treats all influencer marketing campaigns the same irrespective of whether the given brand is famous or not.

Question 3

There is a difference between the company’s official website and its social networking site in terms of content. The company’s official website describes the company and the products it offers to its customers (Kopelman, Richard, et al., 29). The social networking site contains informative conversations with its customers that aim at sparking connections and gaining new followers while growing the company’s referral network.

Question 4

The primary social media objectives of Zappos concerning its social networking site is to build a network of followers and foster new relationships. Based on actual communications, Zappos publishes content images, infographics and videos to generate engagements. As a result, consumers can interact with the company’s products.

Question 5

Zappos uses content marketing to market its product on the social networking site. Through its digital magazine ‘’Zappos Now”, it explores the ever-evolving and exciting world of fashion and style. With the magazine, readers can review tips on global fashion trends and purchase the products from Zappos.

Question 6

I would recommend that Zappos business conferences stay top of current social media trends. Since such events focus on current and future trends, joining them offers social media users information on the latest changes on the market. Thus, Zappos can be sure not to miss news from the industry.

Work Cited

Kopelman, Richard E., et al. “Interpreting the success of zappos.com, four seasons, and Nordstrom: Customer-centricity is but one-third of the job.” Global Business and Organizational Excellence, vol. 31, no. 5, July 2012, pp. 20–35., doi:10.1002/joe.21439.