An Interview to Kelly Max

An Interview to Kelly Max

            Kelly Max is a successful entrepreneur who has ventured in different business ideas. Currently, Max is the director at Rai transporters company, which offers affordable transportation services. Max is presently thirty-two years old, and he is still focused on implementing other new ideas in the future because his inventive nature makes Max come up with new business ideas every day. However, the road to success for Max has not been very smooth because some of his earlier businesses failed. Max believes that the ability to fail in business and raise again is what differentiates successful entrepreneurs from failure entrepreneurs. Max is an electrical engineer by profession. While he was a student in the first year, Max started venturing in businesses, and he began by setting up an electronic shop within the college.

Max parents who are both teachers helped him in setting up his first business. While in the first year, Max was challenged by a third-year student who was operating an electronic shop around the college. Max being a risk taker decided to start his own business to deal with electronics because the business was closely related to his field of specialization. Max spotted a business gap when he realized that the third year student who was operating an electronic shop was selling the electronic equipment, but he was not repairing the electronic equipment. Therefore, Max idea was to sell electronic equipment and also repair electronic gadgets such as mobile phones and watches. Max estimated the capital he required before starting his new venture. Also, Max strategically placed his shop on a street where most of the students used to walk through. Max understands the importance of the geographic location of a business, and this is why he used quite much time to position his business strategically where most of the students used to pass through. Max estimated a starting capital of 300 dollars and his parents were supportive because after he presented the business idea to his parents, they decided to provide the required capital to him. Out of the required capital, Max used 10 dollars to buy tools used in electronics repair. Max bought a soldering gun, soldering wire, and solder sucker. Also, Max used 10 dollars to pay for the rent of the electronic shop. Max reserved some capital to pay an employee who was his fellow student.

Max being a risk taker launched his electronic and repair shop, and he was committed to succeed in his new venture. Time management was a very critical issue, which was disturbing Max. He had to balance between business time and study time. Max would leave his employee who was still a student operating the business while he was in class. The problem facing his new business was when both Max and his employee were having class at the same time because they had to close the business to attend classes. The business was doing well despite time management challenge and some other challenges. Max and his employee did not have enough experience in repairing electronics, and they had problems with their customers. Also, another problem that was facing the electronics and repair shop was the problem of setting up the prices. For the electronics equipment, Max had to sell them at a relatively lower price than the prices at the nearby electronics shop. Setting the price lower had an advantage because this helped Max to attract more customers. However, Max was waiting until his first stoke is completely sold so that he can determine whether his business had made profit or loss. At the end of the second month, Max had no money to pay his employee, and therefore the employee had to quit the job. The employee accused Max of mismanaging the business and being unable to cope up with the existing market forces. The employee also said that Max failed to market his business to attract more customers. Also, Max was not able to make the right business decisions to sustain his business. After Max finished selling the initial stock, he evaluated the overall business, and he was surprised to find that he made a loss on the first two months of operation instead of profit. Therefore, Max encountered a lot of challenges in his first business venture, and he decided to close the business and complete his studies before he enters in another different venture.

After the failure of his first business, Max noted down some factors that contributed to the failure of his new venture for future reference. Poor management, poor timekeeping, wrong decision making, and failure to advertise his business were the key factors that contributed to the failure of Max’s first business. Max vowed that he would never repeat his mistakes in the future. When Max was in the final year of his studies, he realized that he was about to finish school and therefore, he required to have a stable source of income. Max was motivated by a villager at their home who was making huge profits from poultry farming. Max had some belief that farming was a risky venture, but he decided to take risks by starting fish farming at their homestead. The goal for this new venture was to raise enough capital to start up a new business. This time around Max borrowed the capital from a loan program to start the fish farming. For the first harvest, Max made a 200 percent profit after all the expenditure. Max used the profit to refund for the funds he had borrowed from a loan program. He continued with fish farming until he was through with his studies and he had made a huge profit. Max had learned from his previous business because this time around now he was very keen before making any decision. Also, Max had done proper marketing for the fishes, and he had a ready market where the demand for the fish was very high.

After his graduation, Max went for a ceremony to celebrate his academic achievements at the city center. While they were moving through the city, he realized that most people had challenges on transporting their luggage. Max also realized that most people in the city who were using public means of transport were being delayed at the bus stations waiting for the vehicles to get full. Therefore, Max decided to come up with a transportation company where people would hire for transportation services through online means. Max made a business plan before launching his new business. Max had enough capital to start the new business from the profit he had initially acquired from the fishing. At the start, Max started his business with only five cars. Also, Max had to employ five drivers three personnel who had skills in information technology. Max employed five employees who had specialized in marketing. The marketing employees were sent to the streets to supply posters, which showed the services that were offered by Rai transporters company. The advertisement was also done through national television, and more people were aware of the services offered by the transportation company. Customers were able to book for the transportation service using their smartphones through the company’s application. After booking for the transport then the car near the customer would be sent and immediately meet the needs of the customer. Max had set the prices for the transportation market at an affordable price. After three months of operation, Max made huge profits and expanded his business. As for now, Rai transportation company has over 50 employees and more than 20 cars on the road operating in the 24-hour system. Max has a plan of expanding his business to other countries in the future.

Max believes that he is a very hardworking entrepreneur who is always ready to take risks. Max identifies himself as a very innovative and creative entrepreneur who can easily spot a business gap and venture into it. Also, Max believes that he has the potential to implement all the ideas that come across him. Max advises the future and aspiring entrepreneurs always to be ready to take risks. They should be creative enough to spot a business gap and venture into it after understanding all the market requirements. New entrepreneurs should understand the importance of time management in business. Creativity is important in marketing a new business in the market to ensure that the new business can favorably compete with existing businesses. Max did not give up after failing in his first business and therefore, he advice all the new entrepreneurs to rise again with different ideas after failing.