The current business model of OLA
Ola cab is considered one of the highest growing online cab services provided in India, the company aims to follow a highly effective niche market, and the process is totally customer oriented customer service strategy. The business model is highly influential as a whole.
Thus, the company follows an exciting business model, which is discussed as follows-
- The mobile app awareness to the ordinary people is done through the launch of a customized mobile-specific technique. This process is known as app analytics. With the help of the app, the tracking system of app cabs becomes a lot easier, as well as the overall business performances, are done based on a particular city or particular drivers.
- The advertisement campaign is done based on the impact of social media platforms.
- In this case, the right audience is done to confirm that the average customer’s age group has been 20 to 25 years, and most of these people work in corporate houses. Thus, people need cab services and drop them to office premises.
- The commission percentage is free from the total trip fare that usually ranges from around 15 to 20 per cent depending on the type of vehicle and the city where it is being operated.
- The company has also implemented a taxi rental business service, and they have generally altered its app-based cab service technique, which is highly similar to uber.
Don't use plagiarised sources.Get your custom essay just from $11/page
Different parts of the business model of Ola
Customer segment of Ola
The company has introduced city taxi services as well as outstation or intercity services. People who commute in every day’s life can afford this city taxi service. On the other hand, the people who want to travel to different places can look to book an outstation can from Ola.
Apart from this, there are Ola rental for renting a car for 1 hour to 12 hours. Lastly, for corporate customers, the Ola corporate is there for pick or drop services. It covers insurance, expenses and invoices in a centralized portal.
Value proportions
- The prices are affordable and lean.
- The company looks to provide high-quality services and convenient rides.
- The company itself certifies the drivers.
- The customers can also enjoy the process of booking.
- The cabs have multiple stop facility.
- Hourly packages are available for rental cabs as well as shared or expensive rides.
Customer relationship
Self-service app: Ola app is mostly a self-service portal that is available on a 24*7 basis.
Promotional offer: the company has a specific promotional offer, which comes from referral codes. There are varied points from the first ride, and other many promotional codes are available.
Emergency alert system: the emergency alert system of Ola provides safety and security. This is exceptional customer service support.
Partner channel
Self-service: it is a mobile application available in the Google Play and IOS platform. Customers on each time booking get the email notifications that jointly work with customer and driver-partners.
Social media
Ola also effectively manages its social media pages and thrives in communication techniques from its customers. It starts to generate positive feedback from its operations.
Analysis of business models
Ola Company implements specific business model from the overall operational perspectives as a whole. These processes are considered highly valuable, and at the same time, it looks to certain operational activities. Thus to analyze the business models. The below aspects needs to be understood.
The significant sources of revenue.
- What are the significant sources of revenue?
- What is the core value that has been delivered and in which markets?
- What are the costs involved in delivering these market values?
- What will be the perceived vital activities and its resources for gaining revenues?
- The specific impact on the business if an alternative business model is suggested.
Primary tools to analyze the business model
The Ola Company uses various tools to understand the analysis of the overall business models. These business models are useful in understanding significant scenarios. These are as follows-
SWOT analysis
The company can effectively use the business model to understand the internal and external set of activities that can highlight the performance of Ola Company. This is launched when the company initiates a new plan.
PEST analysis
This aspect is useful in understanding the political, economic, and sociological and its technological issues. These help to analyze the impacts of performance of Ola in the current year based on the current year.