Describe the ethical dilemma or dilemmas Rachel faced

Describe the ethical dilemma or dilemmas Rachel faced

Ethics

1. Describe the ethical dilemma or dilemmas Rachel faced.

First and foremost, Rachel struggled on the realization of the best marketing strategy that attracts more customers without flooding their inboxes with emails, as that would lead them to consider other alternatives. Besides, she encountered the challenge of an aggressive campaign, which seems abusive not only to their users but also to damage her pride as a worker. Again, Rachel finds the idea of her boss unethical on the use of Cindy Anderson’s name to trick their users as that would damage the pride and trust of the company.

2. Do you think Rachel’s boss’ “Cindy Anderson” strategy is ethically acceptable? Why or why not?

Rachel boss’s idea on the use of the Cindy Anderson name to mass market their website to users through email is unethical since the long term effect of the same is opposed to the company. Unfortunately, it will ruin the trust of their customers to the company and turn them away. That is due to their irresponsibility and cost them a buckle of dollars as a result of deceit.

3. What is Rachel’s obligation to her customers and what are Rachel’s obligation to the company?

Rachel is obligated to deliver various tasks to customers, which include; the passage of suitable and desirable information to the customers, communication of trustworthy message, and accountability to any communication passed to the customers. Besides, she is obligated to perform tasks like the advertisement of the company’s website to its existing and potential customers. Also, in the maintenance of the company’s image, and offer advisory to the management on the best ethical means of advertisement.

4. What do you think is the most important factor in how Rachel responded to the situation: that she thought the proposed “Cindy Anderson” strategy was deceitful or that she thought the strategy would cost the company customers?

Honesty is the bottom-line factor of Rachel’s consideration to confront her boss’s idea of deceit. That is because, deceit as quick, easy, and appealing it may be, it never lasts long unnoticed. She claims that eventually, the customers get to realize that they would lose their trust in the company and withdraw their subscription. She adds that the idea will not solve their problems as a company.